By Christian Agadibe
From humble beginnings to managing some of the most sought-after talents in Africa, Olatunji Emmanuel, CEO of Sucre House of Entertainment, has steadily built a name for himself in the entertainment industry. Among his most notable success stories is the discovery of one of Enioluwa, one of Nigeria’s biggest social media influencers.
Today, Sucre House of Entertainment is widely recognized as a leading plug for talent bookings and brand endorsement deals. But it all started with a single leap of faith.
“My journey into the entertainment world began after I graduated from the university,” Olatunji recalled. “I started out as a social media manager for the comedian TEE-A. Then I moved on to work with an agency, which gave me exposure to several artists, brands, and clients. That experience helped me build credibility, especially during my time as a procurement manager.”
Armed with a solid network and a reputation for being reliable, Olatunji launched Sucre House of Entertainment — initially booking celebrities and artists for events. But after realizing that business model wasn’t sustainable long-term, he pivoted toward discovering and developing social media talents.
That shift turned out to be a game-changer for him. Recalling the fortuitous move, he said: “I discovered Enioluwa — the lip gloss boy — and signed him. He was the first talent I ever managed, and from there, everything changed. “Promoting Enioluwa opened new doors for me and brought us both into the spotlight. I always say that my name grew with Enioluwa.”
From red carpet moments to landmark brand deals, Olatunji has worked with numerous A-list celebrities and multinational clients. His ability to identify potential and nurture it into mainstream success has become his agency’s hallmark.
“I’ve always had a passion for entertainment,” he said, adding: “Even back in university, I spent more time outside school than in class. I was always in music studios with friends like Amadi and Ninji, doing one thing or the other. But working in a structured agency opened my eyes to the business side of things.”
That business sense led to Sucre becoming a registered vendor with Samsung Mobile. During a major product launch campaign, he had the opportunity to work with a host of talents, but two stood out — and one of them was Enioluwa.
“I made my interest in working with them known. They believed in me, and we started the journey together. Today, we’ve built something monumental.”
Now known for his strategic vision, business integrity, and talent-scouting instincts, Olatunji Emmanuel continues to push boundaries with Sucre House of Entertainment, helping creatives turn their passion into global success stories.