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It was a multi-day activation designed to bring fans together through sport, music and immersive premium experiences.
Tagged: ‘A Day With Thibaut’, the inaugural event of the Heineken House Experience held recently at Ilubirin, Lagos marked the beginning of great things as the premium brand delivered a bold, high-energy showcase.
The day kicked off with the unveiling of a huge Hot-Air Balloon by Mr. Thibaut Boidin, Managing Director of Nigerian Breweries Plc. This signaled the start of a unique fan journey timed to coincide with the high-stake semi-final stage of the UEFA Champions League and F1 Miami Grand Prix.
Aside from sport lovers, the Heineken House Experience also drew esteemed guests, influencers and major stakeholders from Nigerian Breweries Plc.
Hosted by Darey Art Alade, the night began with a stirring orchestral performance, followed by an in-depth overview of the Heineken experience from Nigerian Breweries’ Corporate Affairs Director, Uzo Odenigbo.
In his welcome address, Thibaut Boidin highlighted the scale and ambition behind the experience, spotlighting the unprecedented nature of the Hot-Air Balloon activation, Formula 1 moments and UEFA Champions League semi-finals, all designed to showcase Heineken’s commitment to championing memorable, premium fan experiences.
“The Heineken House Experience is especially meaningful to us because Nigerian consumers are true global trendsetters. Hosting this in Nigeria reflects both who Nigerians are and how important this market is to us. We wanted to deliver something exceptional – an experience that matches that energy and influence. That’s why we curated a full-scale lineup, from the Hot-Air Balloon experience to Formula 1 racing moments and the UEFA Champions League semi-finals. Our goal was to create something bold, immersive and truly unforgettable for Nigerians,” he said.
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The night witnessed an electrifying performance by Awanjo dancers, followed by outstanding comedy showcase from Ayo Makun aka AY. The Loud Urban Choir kept the momentum going with a powerful musical rendition that had guests on their feet.
At the heart of the evening was a live screening of Formula 1 Grand Prix, where fans and enthusiasts gathered to witness the adrenaline-fueled race.
Guests enjoyed chilled drinks and curated dishes while connecting over the thrill of the sport in a vibrant, high-energy atmosphere.
The excitement reached new heights when Johnny Drille took the stage, delivering a captivating performance of his biggest hits. His soulful delivery created one of the night’s defining moments; elevating the energy in a way only a Heineken experience can muster.
The evening closed on a high note as Darey Art Alade returned for a memorable encore, followed by closing remarks from the Nigerian Breweries’ Marketing Director, Sarah Agha, who thanked guests for an unforgettable experience of premium entertainment. DJ Deluxe drew the curtain on the event with the rotation of hit after hit.
The experience, however, continued on May 5, 6 and 9 at Ilubirin, Lagos, building momentum for what’s shaping up to be one of the season’s most talked-about events.
