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The partnership with Lovers & Frnds during the last Valentine’s has positioned the Kuda brand within a lifestyle experience centred on love, friendship and meaningful social connections.
The event, which held recently at Space Hub Lekki, Lagos, featured an R&B-themed music experience, games and gift exchanges; attracting couples, friends, and solo attendees.
A major highlight of the night was the colour-coded tags indicating relationship statuses, for openness and easy social interactions throughout the event.
Guests picked up the tags at the venue, with red going for those in relationships, yellow for singles open to mingling, and orange for singles that refused to mingle.
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Music was central to the experience, as DJs played R&B vibes that defined the mood of the night. DJs TGarbs’ performance drew strong reactions from attendees, showing her growing relevance on the Lagos nightlife scene.
Kuda MFB’s on-the-ground activation included a branded photo booth; merchandise giveaways, and interactive prize activities, with customers on the brand’s Premium loyalty tier enjoying complimentary drinks.
Beyond entertainment and for smooth cashless transactions across the venue, Kuda Business POS terminals were made available to vendors.
Summing up the event, Emmanuel Femi-Adejobi, Senior Brand Manager at Kuda MFB, said the partnership is proof of the bank’s intent to connect with its current and potential customers in ways that are particularly relevant to their lifestyles.
