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By Chinenye Anuforo
Despite facing legal pressure, MultiChoice has decided to hold the line on subscription prices for its DStv and GOtv services. This is even as a Nigerian tribunal issued a restraining order in May 2024, temporarily halting a planned price hike.
However, MultiChoice is contesting the tribunal’s authority over pricing matters. The company argued that the tribunal does not have the jurisdiction to regulate subscription fees. This sets the stage for a potential legal battle between the company and the consumer protection body.
While MultiChoice maintains its pricing structure, consumers who had hoped for a reprieve are left disappointed. This is especially concerning considering the recent string of price increases implemented by the company. In the past three years, MultiChoice has raised subscription fees on multiple occasions, raising concerns about affordability for many Nigerians.
It remains to be seen how this situation will unfold. The upcoming legal battle will determine whether MultiChoice can maintain its current pricing strategy. In the meantime, consumers face continued pressure on their wallets.
In an attempt to get the company’s stance on the pricing, a source from the company who spoke on condition of anonymity told Daily Sun the company only reduced decoder prices but subscription prices remained unchanged.
The source said, “While subscription prices did not change, we reduced decoder prices to enable customers get on board. That is the only thing that has been reduced.”
