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By Bolaji Okunola
MultiChoice has officially unveiled a sports betting platform, betPawa as the headline sponsor of Big Brother Naija Season 11, marking one of the biggest entertainment partnerships in African television.
The collaboration brings together two brands united by a shared belief in ambition, opportunity and rewarding excellence. For over a decade, Big Brother Naija has transformed everyday Nigerians into household names, creating life-changing opportunities for contestants. BetPawa has built its reputation by creating winning moments for millions of customers across Africa, while investing in the people, communities and industries shaping the continent’s future.
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Across multiple African markets, betPawa has become synonymous with rewarding winners. The brand continues to set new standards through player-focused offerings, including its 1,250 percent win bonus, fast and reliable payouts, competitive odds and its ongoing 50 percent cash-back promotion for players in Nigeria. These initiatives reflect betPawa’s commitment to delivering value, while keeping customers at the centre of its business.
Beyond gaming, betPawa has also made a significant impact through its pioneering Locker Room Bonus initiative, which rewards athletes directly for their performances. The programme has invested more than $1.5 million in local sport, benefiting thousands of athletes across Africa and reinforcing the company’s commitment to nurturing homegrown talent. Supporting Big Brother Naija is a natural extension of that philosophy, providing a platform where talent can thrive and dreams can become reality.
Commenting on the partnership, Borah Ndanyungu, Head of Local Marketing and CSR at betPawa, said: “At betPawa, we’ve always believed in backing people who dare to dream big. Whether it’s a customer celebrating a big win, an athlete earning a locker room bonus after a hard-fought victory, or a housemate pursuing a once-in-a-lifetime opportunity, the ambition is the same. Across Africa, we’ve built our brand by creating opportunities, rewarding excellence and investing in the moments that change lives. Partnering with Big Brother Naija allows us to celebrate that spirit on one of the continent’s biggest stages, while connecting with millions of Africans, who believe that with courage, determination and the right support, anything is possible.”
