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Students of Ahmadu Bello University (ABU), Zaria, will have a chance to win a brand-new car as MTN’s Live it 100 On Campus Tour arrives at the university from August 26 to 28, bringing three days of gaming, technology, entertainment, creativity and digital experiences to the campus.
The ABU activation is the third stop in MTN’s seven-campus tour, following visits to Delta State University (DELSU) and Ekiti State University (EKSU). The tour will continue to other tertiary institutions across different regions of Nigeria between June and November 2026.
At ABU, students will have access to a range of interactive experiences, including a Digital Game Village featuring video games and board games, a silent party, immersive photo experiences, an SME showcase, product demonstrations and device displays.
The three-day activation will also feature an immersive cinema experience, giving students an opportunity to relax and enjoy a movie on campus.
Beyond the entertainment, the activation provides students with opportunities to engage with MTN products and services and explore digital experiences built around their interests.
The car giveaway is expected to add another attraction to the campus activation, with one lucky student standing a chance to drive away with a brand-new car.
The tour reflects the growing role of experiential platforms in connecting brands with young Nigerians, particularly within tertiary institutions where students form a large and digitally active community.
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By taking the experience directly to campuses, MTN is combining entertainment with technology, product demonstrations and opportunities for student entrepreneurs to showcase their businesses.
The SME showcase, in particular, gives student entrepreneurs an opportunity to put their products and businesses in front of a wider student audience, adding an entrepreneurial dimension to an activation otherwise centred on entertainment and digital experiences.
The ABU stop comes as Nigerian students increasingly interact with brands through digital platforms, gaming, social media and other technology-driven experiences.
For MTN, the Live it 100 On Campus Tour provides a physical extension of that engagement, bringing technology, entertainment and product experiences into the spaces where young Nigerians live, learn and socialise.
With the tour scheduled to visit seven tertiary institutions across Nigeria, the ABU activation forms part of a wider effort to create campus experiences that combine digital engagement, entertainment and opportunities for young Nigerians to connect with technology and entrepreneurship.
For ABU students, however, the immediate attraction is simpler: three days of entertainment and digital experiences, with one student potentially leaving campus with a brand-new car.
