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Mastercard has appointed Yasemin Bedir as President of its Eastern Europe, Middle East and Africa (EEMEA) region, effective September 1, 2026.
Bedir, a nearly 20-year veteran of Mastercard, will oversee the company’s operations across the expanded EEMEA region, which covers 81 countries and is considered one of the company’s high-growth markets.
She will be based in the United Arab Emirates and will be responsible for driving Mastercard’s strategy and business across the region, working with retailers, fintechs, financial institutions, governments and businesses.
Bedir will also join Mastercard’s Management Committee. She succeeds Dimitrios Dosis, who was recently appointed Chief Commercial Payments Officer, where he will lead the company’s Commercial and New Payment Flows business.
Commenting on the appointment, Mastercard’s Chief Business Officer, Sachin Mehra, described Bedir as a leader capable of delivering results while building strong relationships with customers and partners.
“Yasemin is a leader who finds the best in her teams to help them deliver the greatest impact for our customers and to fuel local economies,” Mehra said.
“This is a vast and complex region that demands creative thinking, proven results and strong relationships. Yasemin has delivered that throughout her career.”
He added that Bedir’s experience would help Mastercard work with customers and partners across EEMEA to shape the future of payments, commerce and money movement.
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Bedir most recently served as Division President for Eastern Europe for four years, where she led Mastercard’s operations through a challenging geopolitical and regulatory environment and helped strengthen the company’s position in the markets.
She joined Mastercard in 2007 and has held several leadership positions across different markets. She previously served as General Manager for Mastercard’s Turkey and Azerbaijan operations before moving to North America, where she spent nearly five years overseeing relationships with community institutions and payment processors.
Reacting to her appointment, Bedir said she was inspired by the resilience and innovative spirit of Mastercard’s teams.
“I’ve been inspired by the teams here at Mastercard,” she said. “Their resilience, innovative spirit and relentless dedication to meet and exceed customer needs is what powers our impact every day.”
She said she looked forward to building on the foundation laid by Dosis during his five years leading the regional team.
Before joining Mastercard, Bedir worked with HSBC, Garanti Bank and Yapı Kredi in Turkey.
She is also one of the founders of the Professional Women Network and has led several initiatives aimed at supporting the growth of small and medium-sized enterprises.
