LG’s MEA president supports customer-focused strategy

The LG’s president of Middle East and Africa Region (MEA), Mr. James Lee, has reinstated the company’s customer-centric approach, premium brand building and smart technology as key drivers of growth and change.

The recently appointed president believes that, with cutting-edge technology, LG’s growth would be fulfilled by a consumer-focused approach and positioning as a premium brand across Business-to-Business (B2B) and Business-to-Consumer (B2C) domains.

Having extensive overseas experience in Marketing and Sales with LG Electronics, Lee has witnessed the growth of the organization and aided its success across business units and markets.

Commenting on his new role and vision for LG, Mr. Lee stated: “Having been a part of the LG family for a number of years, I am delighted to be named as the new President of MEA. This region is very important to LG not only in terms of strategy, but also in our efforts to enhance the lives of citizens around the world through various innovations in smart technology.”

He also added “I believe growth can be achieved through a threefold approach that takes customer focus, premium brand building and smart technology into account. I look forward to seeing how we can leverage our ties with a growing number of local and international organizations to offer consumers further choice and empowerment when experiencing LG’s pioneering technology solutions.”

For Lee, customer focus is particularly important at the R&D stage of any product’s creation. By always bearing the end-consumer in mind, LG seeks to enhance lives with simple, yet pioneering devices. In order to support this, LG has focused on premium brand building to offer consumers unique home and electrical appliances.

In terms of smart technology, LG has integrated AI into a multitude of its products, providing consumers with more efficient ways of living by providing more personalized care and offer newfound levels of convenience.

Lee concluded, “Through an emphasis on customer focus, premium brand building and smart technologies, LG seeks to offer consumers more personalized experiences across a range of products that blend seamlessly into the home and work environments. Our LG SIGNATURE brand and CLOi robots are testaments to how enhanced living can be achieved. I look forward to seeing how we can bring AI and smart technologies to life, making life simpler and more enjoyable for people in MEA.”