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By Chinenye Anuforo
LG Electronics has reaffirmed its commitment to community engagement and shared prosperity as it joined Muslim faithful across Nigeria to mark the holy month of Ramadan with a series of impactful initiatives.
Through its annual “Share The Life’s Good” campaign, the company organised Iftar outreaches in mosques and community centres across key cities, providing meals to fasting Muslims and promoting the spirit of unity, compassion, and giving that defines the season.
Ramadan, observed as a period of spiritual reflection, devotion, and generosity, offers an opportunity for individuals and communities to reconnect and support one another. LG said its intervention aligns with these values by ensuring families experience comfort and nourishment during the fasting period.
Speaking on the initiative, Managing Director of LG Electronics, Hyoung Sub Ji, described Ramadan as a time that strengthens human connection and a shared sense of purpose.
“Ramadan is a sacred period marked by prayer, fasting, and reflection. It brings people closer and reinforces the importance of kindness and community. Through our Share The Life’s Good initiative, we are proud to support families and deepen our connection with consumers during this special time,” he said.
The company also extended its engagement beyond community outreach to in-store activities and curated experiences, including special Iftar gatherings for customers and partners.
Public Relations and CSR Manager, Moses Osime, noted that LG leveraged multiple platforms throughout the Ramadan period to connect with Muslim faithful, offering support that ranged from practical meal preparation solutions to inspirational content tailored to the season.
As part of its Ramadan campaign, LG rewarded customers through its ongoing double-digit promo, offering appliances such as washing machines, alongside shopping vouchers and gift items to consumers who purchased LG products during the period.
According to Osime, the initiative was designed not only to encourage patronage but also to extend the spirit of giving to customers.
With long fasting hours requiring proper nourishment, LG also highlighted the role of its home appliances in making meal preparation easier and more efficient. The company collaborated with influencers and culinary experts to develop nutritious recipes, demonstrating how its microwave ovens and kitchen solutions can support the preparation of balanced Sahur and Iftar meals.
“Ramadan gives us the privilege to celebrate community, and LG is proud to be part of that story,” Osime added.
Through these initiatives, LG Electronics said it continues to strengthen its relationship with Nigerian consumers by delivering not only innovative products but also meaningful experiences that enrich lives and uphold the true spirit of Ramadan.
