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The Lagos State Signage and Advertisement Agency (LASAA) has launched a digital directory for practitioners and billboard assets, alongside the LASAA One App, to simplify advertising services in the State.
Speaking at the launch in Lagos recently, the Managing Director, Fatiu Akiolu, said the initiative provides a digital backbone for the growing Out-of-Home (OOH) advertising sector.
“For years, the Out-of-Home landscape has grown in scale and complexity. What we introduce today is a digital backbone that brings structure to that growth,” he said.
Akiolu explained that the digital directory and the app translate regulation into a searchable and transparent system where practitioners can be clearly identified, assets verified, and engagement with the Agency made simpler and faster.
“It is a system where practitioners can be identified with clarity, where assets can be verified with confidence, and where engagement with the Agency becomes simpler, faster, and smarter,” he said.
He noted that the directory serves as a credible register of practitioners and advertising assets across Lagos, while the app gives stakeholders access to LASAA’s services anytime and anywhere.
According to him, the platform promotes transparency, accountability and service efficiency by providing a single source of truth for practitioners, advertisers, media buyers, regulators and the public. “You can search, verify and engage without friction. You can interact with LASAA without walking into an office and confirm legitimacy without making a phone call,” he added.
Akiolu announced that practitioners have until May 15, 2026, to list and validate their billboard assets on the platform, warning that any unlisted asset after the deadline would be considered illegal and subject to regulatory action.
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“This is not punitive; it is corrective. It is a necessary step toward sanitising the industry and protecting compliant operators,” he said.
He added that the system empowers stakeholders to ensure their assets are properly documented and compliant, while reducing disputes and strengthening professionalism in the sector.
Also speaking, Head of Client Service and Registration, Mr. Temitope Akande, said the initiative was driven by the need for more precise, transparent and efficient regulation in a fast-growing megacity like Lagos.
“For years, LASAA has carried out its mandate with diligence. However, as the city expanded and the OOH industry evolved, information became fragmented, verification manual, and compliance monitoring more complex,” he said.
Akande noted that the new system replaces paper-based processes with a data-driven, digitally visible and system-led approach.
He added that the digital directory creates, for the first time, a single authoritative database of practitioners and billboard assets, eliminating ambiguity and enabling better regulation.
The LASAA One App, he said, complements this by improving access, communication and real-time engagement, thereby enhancing service delivery and governance.
The event was attended by industry stakeholders and senior officials of the Lagos State Government.
