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By Adewale Sanyaolu
Lafarge Africa Plc, in a display of gratitude and appreciation for the steadfast commitment of retailers and block makers has rewarded them with 43” Smart TV, a 90-liter table refrigerator, and a 50kg bag of rice.
The initiative marked the successful conclusion of its Retail Energizer Promo with a vibrant reward event held in key market clusters across Lagos and the South West Region.
The six-week loyalty program, which concluded in September 2023, aimed to encourage, acknowledge, and reward retailers consistently purchasing Lafarge products.
The initiative, which targeted retailers in three distinct bands, required participants to meet the agreed minimum order quantity (MOQ) for six consecutive weeks to qualify for the enticing rewards on offer..
At the various reward ceremonies, senior officials from Lafarge Africa Plc. commended the dedication of the retailers and block makers, emphasizing the pivotal role they play in the company’s success. The presentation of prizes was preceded by speeches that underlined Lafarge’s commitment to fostering enduring partnerships and mutual growth.
Thompson Ukpebor, Head of Sales, Lagos, Lafarge Africa Plc., expressed immense delight at the success of the Retail Energizer Promo and its positive impact on the company’s relationship with retail partners. He stated, “At Lafarge, we are all about promises kept. We appreciate every effort our customers bring to the table. Today is a day to live up to that promise we made.”
Lafarge Africa says it strategically scheduled the reward event during the holiday season to amplify the joyful buzz around the initiative. The celebration unfolded in Oregun and Lekki in Lagos, as well as Ibadan, Oyo State, and Abeokuta, Ogun State, reaching retailers and block makers in these market clusters.
“It is actually the celebration part of the year and we decided to set this event rolling to key into the time of the year that we are in,” Ukpebor said.
VorkeEnite, Customer Development Manager, Lafarge Africa Plc., emphasized the pivotal role of retailers in the company’s success. He stated “For us going into next year we want to encourage our customers to increase the volumes they do, sell more to existing customers and also to new customers so that they can request more from the business.”
Also, OlatomiwaKosoko, Channel Relationship Manager, Lafarge Africa Plc., expressed the company’s commitment to nurturing strong partnerships with its retailers. He stated, “We are always there for our customers; we will always give you a competitive price, and as we are doing that, we are also helping you to push it to the site so that it can be profitable.”
Addressing the gathering at both the Ibadan and Abeokuta events, Tunde Odufote, Head of Sales, West, Lafarge Africa Plc, expressed heartfelt gratitude to the retailers for their outstanding sales performance during the promotional period. Additionally, he extended an encouraging invitation to retailers who did not partake in this year’s edition, urging them to actively engage in subsequent promotions.
