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By Moses Akaigwe
Kia America has set an all-time annual sales record for the third consecutive year. The company posted total sales of 852,155 units in 2025, surpassing the 800,000 mark for the first time in its history, representing a 7 percent increase over 2024.
This is the third consecutive year Kia has set a new all-time annual sales record. In addition, retail sales through Kia dealers have grown for eight consecutive years, increasing 5 percent year-over-year and reaching an all-time high for the sixth consecutive year. This marks the brand’s highest-ever U.S. market share, underscoring continued consumer demand for Kia’s diverse model lineup.
“Our third consecutive all-time annual sales record, coupled with our highest-ever U.S. market share, are clear indicators of the strength of the Kia brand and the competitiveness of our models,” said Sean Yoon, President and CEO, Kia North America and Kia America. “And with the second-generation Telluride and the highly anticipated K4 hatchback arriving in showrooms in the first quarter, and more new products on the way, we expect this positive momentum to continue into the New Year and beyond.”
In addition to the monthly sales performance, Kia America also made additional announcements, including:
•The upcoming 2027 Kia Telluride was named among Newsweek Magazine’s 2026 Most Anticipated New Vehicles in U.S. market. The annual list highlights vehicles that
•Newsweek’s Autos editorial team expects will generate strong interest based on local market conditions and the roster of new models coming to market.
•The 2026 Kia Sorento was awarded the Insurance Institute for Highway Safety’s (IIHS) highest safety rating, the 2025
•TOP SAFETY PICK+ (TSP+) designation, for models built after September 2025. This award brings the number of Kia vehicles earning a TSP+ recognition in 2025 to five, each of which was tested under the IIHS’s most rigorous testing protocols to date. The
•Kia models that have earned a 2025 IIHS TSP+ rating are:
•2026 Sorento (models built after September 2025)
•2026 Sportage (models built after May 2025)
•2025 K4 (models built after January 2025)
•2025 EV9
•2025 Telluride.
In Nigeria, the Kia brand is represented by Kia Nigeria Limited, which assembles the vehicles at a plant in Lagos The vehicles are distributed through a network of showrooms and after-sales back-up centres.
