By Jeremiah Ololade
As Jussoul, formerly known as Dr. Soul, steps into the spotlight, his rebranding tells a deeper story, one rooted in authenticity. While a brand change can sometimes be seen in a different light, in this case, it reflects who he is as a person and the path he’s currently walking.
The only way is up for Jussoul, who began his journey in 2021 after making it into the top 40 on American Idol, the same year he released his first single, “Lucid Dreams”. Over time, Dr. Soul realized that his name no longer reflected his evolving journey and complex sound, leading to the creation of Jussoul.
This change symbolizes a commitment to his roots while strengthening his creativity. As an artist, Jussoul embraces evolution, allowing him to adapt and share his story with renewed anticipation.
In 2024, Jussoul dropped his first EP titled The Younger Me, a record that talks one through the lanes of self-discovery, healing, and love. His song “Love in the 90s” became an instantly loved number because it carried perfectly the feeling of both nostalgia and the present. It is all that would illustrate the newness of the energy he brings with him.
The rebranding of Jussoul is not just changing of a name, it’s a pronouncement to his legion of fans that his music is about to get even more personal and hitting. Marrying soul, Afropop, and his life stories together, he has created a sound that’s all his own. Going forward, Jussoul says he is further ready to evolve, and his fans should expect forthcoming releases to speak volumes to the heart.