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Jumia has signed a memorandum of understanding (MoU) with realme, the world’s fastest-growing smartphone brand, to provide millions of consumers in Africa access to innovative and trend-setting devices with the latest technology.
The agreement allows for realme to have an official store on Jumia’s platform that would connect it with online consumers across 11 African countries, initially including Nigeria and gradually expanding to Kenya, Ghana, and Ivory Coast, and, thereafter, to the remaining African countries where Jumia operates.
Vice President, Consumer Electronics for Jumia, Sandeep Narayanan, said the firm was delighted in the partnership with realme as it provided an opportunity to grow and access the African market.
“Both of our companies share similar values and we look forward to a collaboration that would provide Jumia’s consumers access to best-in-class, affordable smartphones via Jumia’s seamless shopping experience. Sub-Saharan Africa is one of the world’s fastest-growing mobile regions and millions of African mobile users use a smartphone to access Jumia for their everyday needs.
“With this in mind, we look forward to further enhancing the penetration of e-commerce in the region,” Narayanan said.
On his part, Jack Zhang, General Manager of realme CIS and MEA region, said: “We are thrilled to partner with Jumia, the leading e-commerce platform in Africa, to bring our smartphones to users across the continent. This partnership reflects our ongoing commitment to technology decentralisation by making technology that used to be only in flagship models to be accessible to more consumers. We believe the young generation in Africa will find our products to have the best side of performance and of trendsetting design, as it is our mission to scale innovation with trend for consumers in the world.”
