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OPPO vice president, Anyi Jiang, has disclosed that innovation is the company’s top priority and this is evident in its recent developments to bring the future into consumer’s hands
Speaking during the first global innovation event in Barcelona, Spain, Jiang said, “We are proud to deliver our first Innovation Event for media and partners today, we look forward to continuing with this commitment and bringing to market more advances particularly in 5G and photography.”
5G is the future of the smartphone industry, bringing with it endless possibilities for creativity, imagination and closer connectivity. Today, OPPO brought the 5G era closer with the announcement of its first 5G smartphone and the OPPO 5G Landing Project.”
Within the top 5 smartphone brands in the world, OPPO shared some exciting announcements on the innovation behind its advancements in mobile technologies in 2019. Debuting a world-first 10x lossless zoom technology and industry leading developments in 5G technology, OPPO is cementing its reputation as an innovator in the mobile communications space.
The OPPO brand takes inspiration from the amazing possibilities of the every day environment and in helping people to realize the beauty that is around them. Driven by consumer insights, OPPO has been investing heavily in innovation with a huge commitment to R&D. It is this commitment that helps OPPO to develop industry-first innovations time and time again, be it through image beautification technology, 5G, AI, AR/VR or other emerging mobile technologies.
Cristiano Amon, President of Qualcomm Incorporated, endorsed OPPO’s commitment to 5G innovation, “Given their leadership in the 4G era, OPPO is well positioned to be a leader in the transition to 5G. We see tremendous opportunities to drive further innovation in the 5G era, and Qualcomm Technologies looks forward to working closely with OPPO to realize the true potential of 5G and support the launch of their first 5G smartphone powered by our flagship Qualcomm® Snapdragon™ 855 Mobile Platform with the X50 5G modem, integrated RF transceiver and RF Front-End solutions,” he said.
OPPO has been anticipating and preparing for the arrival of 5G since 2015 and has invested in design and technology to ensure the production of a desirable phone, that doesn’t compromise on functionality to accommodate 5G features and benefits. The hotly anticipated arrival of its first 5G smartphone looks set to revolutionize consumers’ lives through 4K, 8K video download/upload/cloud-play, 3D video calling, 5G cloud gaming and multi-player AR/VR game, in-store navigation, AR shopping integrated, immersive, entertainment everywhere and more.
At the Innovation Event, OPPO also presented the world’s first 10x lossless zoom technology. Another industry first, OPPO further empowers users and provides everyone the opportunity to take professional style photographs, without fearing any loss of quality.
10x lossless zoom is a new technology created with industry-leading camera specifications including a triple-lens camera structure consisting of a telephoto lens, ultra-wide-angle lens, and main camera. To provide further value to users, OPPO also introduced Optical Image Stabilization (OIS) on both the main camera and the telephoto lens to achieve higher, anti-shake accuracy that brings people closer to the world around them so that they never miss the unmissable.
