Industry experts to deliberate on AI, future of marketing communications

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By Merit Ibe    

A marketing communications firm, Verdant Zeal Group Ltd has announced plans to host the 2023 Innovation Round Table tagged: “Artificial Intelligence (AI) and the Future of Marketing Communications.”

The event scheduled to hold on August 17, 2023 at a virtual event, will seek to explore the opportunities and challenges of using AI in marketing communication and how technology can be leveraged to drive growth, innovation, and positive change.

With its keynote address to be delivered by the founder of Media Fuse, Mr. Emeka Okeke, discussions will be moderated by the managing director of AT3 resources, Mrs. Tosin Adefeko.

Among the discussants are Emeka Okeke, Mr. Wale Ekundayo, the founder of Cerebre Media Africa and Ms. Damilola Oluwatunmise, the founder of Code School Africa.

Designed to bring both public and private interest owners together to deliberate on issues affecting the nation’s economics and development with a view to charting agenda  towards moving it forward, the 2023 Innovention Round Table will serve as a build-up to this year’s edition of Verdant Zeal Innovention Series scheduled for October, 27, 2023 with the theme, ‘The Future of Africa’s Creative Industry in the Era of Artificial Intelligence.’

Speaking about this year’s conference, The Chief Operating Officer, Verdant Zeal Group Ltd, Mr. Dipo Adesida noted that,” The Innovention Series is a Corporate Social Responsibility initiative of the Verdant Zeal Group initiated in the year 2012 and seeks to examine the development of Africa, discuss the Nigerian project as well as pinpoint opportunities for development and growth within the continent.”

This year’s theme he added, “Will focus on exploring the use of artificial intelligence to transform the field of marketing communication. AI is a rapidly advancing technology that has the potential to revolutionize the way businesses and organizations engage with their customers”.

“The conference is free for all interested participants but registration will be required. Registration can be done via http://bit.ly/innoventionRT23”, he noted.

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