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By Merit Ibe
It was multiple recognitions for Dufil Prima Foods Limited when the company’s flagship brand, Indomie bagged several awards in different categories of the most coveted Advertisers Association of Nigeria, ADVAN, Awards for Marketing Excellence (Africa) 2023.
The ADVAN Awards for Marketing Excellence is Nigeria’s most prestigious award to recognise and celebrate outstanding creativity and impact in brand marketing and activation as well as to reward marketing professionals who have made significant mark in the profession.
Indomie won this year’s Consumer Choice Awards – This was based on consumers online vote; Consumer Promo of the year with its “Indomie Golden Magnet Promo”, and Digital Campaign of the year through the “Show some love Mother’s Day Campaign”. Indomie also clinched second positions for the “Indomie Flavor Fest campaign” in the Experiential Campaign of the year category, Brand of the year award and Future Leader of Marketing of the Year (Junior Manager) by Rahmotallahi Adeniyi, the Digital marketing manager, Indomie. The brand capped the wins for third position to the Assistant brand manager, Indomie, Gift Uche-Ewule in the Future Leader of Marketing of the Year (Junior Manager) category with 2 additional recognitions for “Industry Builder Award” which was awarded to Dufil CMO, Manpreet Singh and “Best Marketing Team of the year.”
The Group Corporate Communications and Event Manager, Dufil Prima Foods Limited, Mr Tope Ashiwaju, expressed appreciation, noting that the company had always been driven towards creating value and prioritizing excellence.
