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By Vivian Onyebukwa
As part of her plans to empower women, Idowu Damilola Adepeju has launched a new range of beauty products, IDA, into the market.
The launch brought together several Lagos socialites and beauty stakeholders from across the country.
Young, dogged, zealous and forward-looking Nigerian beauty, Adepeju began her modeling life in Dubai after being trapped there by the coronavirus. She was later introduced to real estate business, which gave her the impetus to begin her women empowerment programme, using beauty and poise as tools.
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Speaking at the event, Adepeju stated that her beauty products would also be launched into other strategic markets across Nigeria, with a view of covering the entire beauty product markets in the country.
According to her, the range of products covers all manner of brands, taking cognisance of specific body and beauty needs.
“Within two years of its debut, the brand has become the darling of beauty freaks in the USA,” she declared.
