By Damilola Fatunmise
Odio Oseni, the creative force behind Odio Mimonet, has spent over 17 years refining a brand that seamlessly merges tradition with contemporary elegance.
From her mastery of garment construction to her ability to reimagine classic African styles, Oseni has solidified Odio Mimonet as a distinguished fashion house.
In this exclusive interview, she opens up about her creative journey, the technical skills expressed in her designs, and the leadership strategies that have kept her brand thriving in an ever-evolving industry. Here are excerpts:
Odio Mimonet is widely recognized for its innovative use of traditional fabrics like Ankara and Aso-oke. What draws you to these materials, and how do you ensure their adaptation remains relevant in contemporary fashion?
I have always believed that African textiles hold an intrinsic beauty and historical significance that shouldn’t be confined to past generations. Ankara, Aso-oke, and other traditional fabrics have such rich textures and patterns that, when manipulated correctly, can stand alongside the most luxurious couture materials. My approach is to elevate these textiles by reinterpreting them in modern styling choices, using advanced pattern-making techniques, and ensuring that the fabric treatment meets global quality standards.
The Nigerian fashion industry is highly competitive. What leadership strategies have you adopted to keep Odio Mimonet ahead?
I lead with clarity and consistency. My team knows that excellence is non-negotiable, but I also encourage innovation. We hold weekly creative meetings where designers can pitch ideas without limitations. Additionally, I invest in training my tailors, pattern makers, and illustrators to keep them updated on global industry standards.
Many Nigerian designers struggle with maintaining quality control, especially in large-scale production. How do you ensure every Odio Mimonet piece meets the brand’s high standards?
Quality control starts from sourcing. We only work with trusted suppliers who understand our requirements for fabric durability and consistency. In production, we have strict checkpoints – each garment is inspected at multiple stages: fabric cutting, initial sewing, and finishing. Stitch quality, seam allowance, trims, and overall construction are meticulously checked. I also conduct random inspections myself.
Your brand has dressed prominent women in Nigeria and beyond. How do you ensure your designs remain aspirational yet accessible?
We focus on exclusivity in design, not exclusivity in access. Every woman deserves to feel regal, whether she’s wearing a bespoke couture piece or a ready-to-wear kaftan. We design with different clients in mind, offering varying levels of customization. That way, someone can still experience Odio Mimonet without it being completely out of reach.
If you could change one thing about the African fashion industry, what would it be?
Infrastructure. Designers here have the creativity but often lack the production support and textile innovation that counterparts in Europe enjoy. We need more investment in textile mills and fashion technology.
Lastly, what advice do you have for emerging designers?
Master the craft before chasing fame. Great design is built on skill, discipline, and originality. Stay committed to your vision, and the industry will recognize your value.