Hilda Baci stars in Scanfrost’s festive campaign

By Zika Bobby

Scanfrost, Nigeria’s home appliance brand, has kicked off its #MyScanfrostChristmas Challenge, featuring Guinness World Record-breaking chef Hilda Baci. The campaign encourages Nigerians to share how Scanfrost appliances enhance their holiday celebrations.

General Manager of Scanfrost Nigeria, Mohit Dhawan said Christmas in Nigeria is about family, celebration, and togetherness. “Through the #MyScanfrostChristmas Challenge, we want to inspire people to capture and share those beautiful moments, showing how Scanfrost continues to be part of their real-life celebrations,” Dhawan said.

Alfred Jarikre, Marketing Manager of Scanfrost Nigeria, said with Hilda Baci leading this campaign, they are blending food, family, and lifestyle in a way that feels authentic to our audience. “This challenge is not just about prizes, but about creating lasting memories that tie Scanfrost to the heart of Nigerian Christmas.

Nigerians everywhere are encouraged to join the challenge by posting their festive content and tagging Scanfrost’s social media pages,” he said.

Jarikre added: “The #MyScanfrostChristmas challenge offers exciting rewards where the

winning video becomes Scanfrost’s official Christmas campaign ad, featured across social media and YouTube in December. Top five winners will receive hampers and Scanfrost appliances, including blenders, kettles, and irons.

Nigerians everywhere are encouraged to join the challenge by posting their festive content and tagging Scanfrost’s social media pages.”