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By Henry Uche
As a way of deepening insurance acceptability in Nigeria, Heirs Insurance Group has released a new web drama titled “The Underwriters” on its YouTube channel—the first insurance-themed web series in Africa.
A statement from the Communications Executive(Heirs General), Nimiweremi Selekere, confirmed that the unveiling of the web series was part of the Group’s “Unwrapping Smiles” campaign aimed at elevating the holiday experience for many. In addition, the project aligns with the Group’s goal of demystifying and simplifying insurance.
“Aunique slant for a web series, ‘The Underwriters’ challenges common misconceptions about insurance while driving insurance literacy. Set in an urban corporate environment, the film tells the story of a couple fighting to keep their relationship relevant while handling cases in an insurance company.
“This initiative marks a significant stride in both African entertainment and the insurance sector, shedding light on the pivotal role insurance plays in safeguarding human lives. The series explores relatable cases in each episode, promising a balance of entertainment and education.
“This project, the first of its kind across Africa, stands as a testament to Heirs Insurance Group’s unwavering dedication to transforming the insurance landscape through literacy, advocacy, and innovation”
Ifesinachi Okpagu, Chief Marketing Officer, Heirs Insurance Group, in the statement expressed, “We have always known that insurance acceptability requires a different approach. We need bold initiatives such as “The Underwriters” film series, which can pass across the urgent and bold message that everyone needs insurance.
“At Heirs Insurance Group, we will continue to keep our promise to make insurance simple, and we hope that this project will not only engage a wide audience but empower people to succeed. Episodes of “The Underwriters” web-series will be released weekly on the group’s YouTube channel, Heirs Insurance TV,” she added.
