Golden Terra Oil emerges most preferred cooking oil

At the 2025 Consumer Value Awards, Golden Terra Oil emerged the most preferred healthy cooking oil with 72 percent of consumers’ total votes.

The recognition speaks to both product excellence and the trust built through consumer education, according to Probal Bhattacharya, Chief Marketing Officer, TGI Group.

“With Golden Terra, we don’t just create heart-friendly cooking oils; we also educate our consumers on making heart-healthy choices. We continually strive to help Nigerians understand the importance of good nutrition in their daily routines, making sure every product we offer is a step toward better health. It’s rewarding to see that they recognize these efforts and voted for us.”

Golden Terra Oil’s journey has always been about more than producing high-quality, heart-friendly cooking oil. It has been about empowering consumers with knowledge, helping families make healthier choices and inspiring a culture of conscious eating. That passion was reflected at the 2025 Consumer Value Awards.

The honour began with an open call for Nigerians to nominate the brands they truly value. Across markets, households and online communities, consumers put forward Golden Terra Oil, recognising its commitment to health and its dedication to guiding them toward better eating habits. When voting opened to the public for more than two months, thousands cast their votes. In a category filled with strong competitors, Golden Terra Oil gathered 72 percent; clear evidence that consumers deeply believe in the brand.

A core driver of the trust is the brand’s commitment to helping consumers understand how their daily food choices affect their wellbeing. Golden Terra Oil has consistently educated consumers through content, expert partnerships, and health-focused conversations. From explaining oil consumption tips to simplifying product labels, the brand has become both a provider of quality oil and a reliable guide for healthier living.

This dedication found strong expression in the widely loved Pour Pure Love campaign. A slogan that became a call to cook with intention, care, and purity. Through this campaign, Golden Terra Oil amplified conversations around heart health, proper oil usage, cholesterol awareness, and smarter shopping habits. The message was simple: every pour should be purposeful and rooted in love for family and wellbeing.