• By Chinelo Obogo
     
     
    Glovo has revealed that the platform generated  ₦71 billion in revenue for its Nigerian partners since its 2021 launch.
     
    While celebrating its 10th anniversary, Gloves released its  “Yellow Effect Report,” which shows the company’s  impact on Nigeria’s economy over the past three years. Over 6,000 Nigerian businesses, including restaurants, grocery stores, and  2,200 small and medium-sized enterprises (SMEs), have leveraged Glovo to reach customers.
     
    Reacting to the report, Head of Growth at Glovo Nigeria, Reni Onafeko, said: “Nigeria is more than just a growth marke. It is a blueprint for how technology can unlock opportunities at scale. The report underscores this, positioning Nigeria within Glovo’s global success story: operating in 23 markets, surpassing 1 billion orders, and generating €18.5 billion for partners worldwide.”
     
    Nigeria’s q-commerce sector which is Africa’s fastest-growing, saw a 76% year-on-year growth in 2024. Glovo which is  now active in 11 Nigerian cities with Lagos dominating over 70% of activity, has been instrumental in this surge, redefining convenience and entrepreneurship.
     
    The company said that central to its strategy is its “Grow, Give, Green” sustainability framework. This includes targeted support for SMEs with over 2,200 SMEs boosted through digital visibility campaigns, skills training, and access to online revenue.
      Many now attribute up to 25% of their revenue directly to the Glovo platform of over 2,400 active couriers, many which earn two to three times the national minimum wage.  Access to financial literacy training and upskilling programs is also provided, with 80 riders completing the financial literacy course in 2024 alone.
     
    Glovo’s presence has significantly accelerated Nigeria’s shift towards a cashless economy with transactions on the Glovo app surging by 55% between 2021 and 2024. Beyond commerce, Glovo Nigeria is leveraging its platform for good with over 4,100 meals donated to underserved communities in 2024 via Glovo Access.
    The “Women in Tech” initiative, in collaboration with SheCode Africa and the Lagos State Government, trained 100 Nigerian women in 2024 in coding, business development, and platform economics.
     
    Lamide Akinola, General Manager of Glovo Nigeria, emphasized the partnership’s depth, saying : “This report is a narrative of shared growth. Nigeria has not only embraced Glovo, but actively shaped how we grow, serve, and innovate. As we mark 10 years globally, we see Nigeria as a vital engine for our next decade of impact.”
     
    Glovo co-founder and CEO, Oscar Pierre, reflecting on the global milestone, stated: “With more than 1 billion orders, we are just at the beginning of unlocking [our] full potential to redefine convenience and everyday living for the next decade.”