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By Chinenye Anuforo [email protected]
For those who have carefully followed the birth and growth trajectory of Globacom, Nigerian telecommunications giant, it is a story of a daring disruptor that braved the odds to hoist the country’s flag on the digital landscape.
As an indigenous player, it was obvious the company understood the needs of Nigerians and tailored its services to suit the heterogeneous audience, while maintaining its steeze despite the ever-challenging operating environment.
Glasses are being clinked and accolades so loud as the telecom player, owned by Chief Mike Adenuga, celebrates 21 years of pioneering the nation’s digital space.
Industry analysts note that Globacom, since inception, has remained innovative and consistently delivered quality and affordable service to its customers.
A broad spectrum of service users see the company as one committed to connecting Nigerians and empowering communities, a development that has totally redefined the telecommunications industry. The company’s journey has been marked by significant milestones, technological advancements and a profound impact on the lives of millions of Nigerians.
According to the company, “We entered a market dominated by established players. Yet, with a bold vision and a customer-centric approach, we rapidly gained traction.” This bold assertion encapsulates the essence of Globacom’s journey from its inception to its current position.
From its early days, Globacom disrupted the market with pioneering offerings. The introduction of per second billing was a game-changer, democratizing mobile services for millions of Nigerians. This innovative approach, as described by industry analysts, “revolutionized the telecommunications landscape in Nigeria, making mobile services accessible to a wider audience.” Coupled with aggressive network expansion, Globacom rapidly gained market share and challenged established players.
The company’s commitment to staying ahead of the curve has been evident throughout its journey. By embracing emerging technologies and adapting to evolving consumer needs, Globacom has consistently delivered innovative solutions. From the introduction of value-added services to the foray into digital financial services, the company has demonstrated a keen ability to anticipate market trends and capitalize on opportunities
At the heart of Globacom’s success lies its unwavering focus on the customer. The company has consistently prioritized understanding customer needs and delivering solutions that exceed expectations. By actively seeking customer feedback through surveys, social media listening and call centre interactions, Globacom has been able to refine its offerings and stay ahead of the curve.
Globacom’s impact on the lives of its customers is undeniable. Small business owner, Chidi Okoro, based in Lagos, praised Globacom’s data plans for enabling him to expand his online reach.
“Glo’s reliable and affordable data has been instrumental in growing my online store,” he said, highlighting the role of reliable connectivity in empowering small businesses.
Aisha Mohammed, a student from Kaduna, also expressed gratitude for affordable call rates that facilitates her communication with family and friends. “Glo’s affordable tariffs have made it easier for me to stay connected with my family back home,” she shared, emphasizing the social impact of accessible telecommunications.
Globacom’s 21st year is a testament to its successful transition into a digital solutions company. The launch of the Glo Health Insurance package in collaboration with AXA Mansard is a prime example. As Adebola Surakat, Chief Marketing Officer of AXA Mansard, put it, “The combined purpose of AXA to act for human progress and Glo to make lives easier and better is at the heart of this product.” This partnership has brought affordable healthcare closer to Nigerians, especially in underserved areas.
Customers have also applauded Globacom’s efforts in making healthcare more accessible. Lagos resident, Bolaji Adebayo, shared his experience, “Using the Glo Health Insurance telemedicine service was a lifesaver. I got the care I needed without leaving my home.” The service, which includes access to doctors through teleconsultation and a network of partner pharmacies, has been particularly beneficial for those in remote areas, as it reduces barriers to healthcare access.
Moreover, the company’s foray into AI with services like “Glo Awoof Win EverWage” and “Glo Awoof Win SMS-to-Ai” showcases its commitment to harnessing technology for the benefit of its customers. Globacom explained, “These services will give users the opportunity to win thrilling prizes through lottery draws in addition to offering priceless insights on utilizing AI for daily needs.” Such initiatives position Globacom as a leader in leveraging technology for social and economic impact.
Uche Okonkwo, a young entrepreneur from Enugu, pointed out that “Glo Awoof Win EverWage, is a great opportunity to supplement my income.” The ability to access information quickly and easily through “Glo Awoof Win SMS-to-Ai” has also been met with positive feedback, demonstrating the potential of AI to enhance user experience.
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Globacom’s success story is incomplete without acknowledging its unwavering focus on the customer. The company’s reward programs, such as Glo Flex Win, have fostered a sense of loyalty and community among subscribers.
Socio-economic development
Beyond its core telecommunications services, Globacom has emerged as a significant catalyst for the nation’s social and economic progress. Through its robust operations, strategic investments, and unwavering commitment to corporate social responsibility, the company has made substantial contributions to diverse sectors, positively impacting the lives of millions of Nigerians.
Globacom has been instrumental in creating employment opportunities, both directly and indirectly. As a major employer, the company has generated thousands of jobs across various departments, while its operations have fostered the growth of ancillary businesses, further stimulating job creation. The company’s extensive network infrastructure has been pivotal in developing Nigeria’s telecommunications landscape, enabling improved communication, access to information, and e-commerce, which have collectively contributed to economic growth.
Moreover, Globacom’s emphasis on data services and digital platforms has been instrumental in propelling Nigeria’s digital economy forward. This advancement has empowered businesses to operate more efficiently, enhanced access to financial services, and facilitated the adoption of e-government initiatives. As a profitable entity, the company has consistently contributed significantly to government revenue through taxes, supporting the development of essential public services and infrastructure.
Aside economic contributions, Globacom has demonstrated a strong commitment to social development. The company has invested substantially in education through scholarships, sponsorships, and the construction of educational facilities. These initiatives have expanded access to quality education, particularly for underprivileged students. Additionally, Globacom has supported healthcare initiatives, including the establishment of medical facilities and the provision of essential medical equipment, thereby improving the health and well-being of communities.
The company’s involvement in sports development through sponsorships has not only nurtured young talents but also promoted a healthy lifestyle among Nigerians.
Digitisation
Globacom’s foray into digital services, including AI-powered solutions and financial services, is a testament to its forward-thinking approach. The company’s investment in technology is driven by the belief that digital innovation can unlock new opportunities for both the company and its customers.
In an interview with the head of VAS, Messaging and Financial Services, Globacom, Mr. Emmanuel Fabeyo, he discussed the company’s vision for the future in terms of value added services. He emphasized Globacom’s commitment to meeting the needs of its customers and providing them with innovative solutions.
“Our focus is always on how we can help the average Nigerian meet his aspirations in terms of communication and also his other needs in life. We want to be unlimited in meeting his needs, telecom connection-wise, meeting his needs in terms of exposure, information and tools that can help him and his family to be the best they can be at any time,” said Fabeyo.
Continuing, Fabeyo explained that Globacom has been at the forefront of providing value added services to its customers. These services range from health insurance, lottery to educational resources and entertainment content. He highlighted the importance of partnering with other companies to offer these services.
He added Glo is also investing heavily in technology to improve its services and stay ahead of the competition, giving instance of the company’s focus on Artificial Intelligence (AI) and its potential to enhance customer experience.
According to him, despite the challenges faced by the telecommunications industry, Globacom, through the drive and investments made by the chairman, Mike Adenuga, Jr., remains committed to its vision of serving Nigerians. Fabeyo expressed confidence in the company’s ability to adapt to the changing landscape and continue to meet the needs of its customers.
“I think our mission, which is majorly to serve Nigerians, has not changed and will not change. So, our focus is clear and will not change, we will continue to meet the aspirations of our customers and power their ambitions.”
As the telecommunications industry continues to evolve, driven by advancements in 5G, IoT, and cloud computing, Globacom is well-positioned to capitalize on emerging trends. By leveraging its strong brand, extensive network, and customer base, the company can solidify its position as a leading player in the digital economy.
Globacom’s 21-year journey is a testament to the power of innovation, resilience, customer focus, and a deep understanding of the Nigerian market. By consistently putting customers at the heart of its operations and embracing technological advancements, Globacom has established itself as a leading force in the telecommunications industry and a catalyst for social and economic development in Nigeria.
