By Chinenye Anuforo
Facebook offers a unique platform for creators to authentically express themselves, build an audience, and explore the world around them. It’s a space where you can connect with a community of like-minded individuals and discover new passions. Imagine sharing something online without any grand expectations, only to witness it gain unexpected traction. This is the inspiring story of Ify Mogekwu, a food content creator driven by a passion for culinary exploration and recipe innovation.
Sharing that passion with the world marked the beginning of her content creation journey. “One day, I posted a video on Facebook and it received a lot of views and engagement. Many people shared it and gave feedback, saying they looked forward to more. That encouragement marked the beginning of my content creation journey,” she stated.
Sharing her passion with the world ignited Ify’s journey as a content creator. ‘I posted a video on Facebook one day, and it unexpectedly garnered a significant number of views and engagement. Many people shared it and provided positive feedback, expressing their anticipation for future content. This encouragement served as the catalyst for my content creation journey,’ she explained.
As a creator on Facebook, Ify has had a positive experience, emphasizing the platform’s ability to facilitate the sharing of her passion and connect her with a diverse audience. ‘My content on Facebook resonates with people across generations, enabling me to connect with others and cultivate a community of food enthusiasts. The opportunity to share my passion and engage with such a diverse audience is what I cherish most,’ she stated.
Engagement is central to Ify’s success as a creator and she has developed effective strategies to keep her audience connected. “I create interactive content, post optimally and use the right hashtags to reach a wider audience. I also take time to respond to comments and messages, which helps build a strong connection with my followers,” she explained. Analysing insights also helps her understand what works best and tailor her content to keep it relatable and valuable.
Balancing content creation with her personal life comes naturally for Ify because of her love for food and cooking. “Making food content is something I genuinely love. Whenever I create content for Facebook, it feels like I’m cooking for my family,” she says. She makes sure there’s time for her creative work and personal responsibilities by planning and setting realistic goals.
When it comes to finding inspiration for her content, Ify draws ideas from a variety of sources. “My inspiration comes from so many places—food pages, cooking shows, street food and even some amazing Facebook groups that provide exactly the type of content I love. My family’s cravings sometimes spark the best ideas too!” she says.
Of course, the content creation journey has sometimes been challenging. She stated, “One challenge I face is dealing with exaggerated comments and occasional backlash on my recipes. I’ve learned to handle this by focusing on constructive feedback, staying confident in my work and engaging positively with my audience to clear misunderstandings.” Over time, this approach has helped her build trust and grow stronger as a creator.
Her advice to aspiring creators is this: “Just go for it! Start posting what you’re passionate about, engage with your audience and don’t stress over perfection. The key is to enjoy the process and be consistent.”
Ify Mogekwu’s journey on Facebook is a testament to the power of sharing one’s passion. By turning her love for food into a platform that inspires and connects others on Facebook, she has created a space where creativity and community come together beautifully. Whether discovering new hobbies, engaging with like-minded individuals, or simply sharing your authentic self as a creator, Facebook is the best place to explore the world around you and connect with people who share your passions.