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FrieslandCampina WAMCO has appointed Chioma Otisi-Igwe as Marketing Manager for its flagship Peak brand, following three years of overseeing marketing activities for Three Crowns, another leading brand in the company’s dairy portfolio.
The appointment marks a new phase in Otisi-Igwe’s career, during which she has distinguished herself through brand development, strategic marketing initiatives and efforts to strengthen consumer engagement in Nigeria’s competitive dairy market.
During her three-year stint with Three Crowns, she spearheaded marketing initiatives that contributed to the brand’s growth, strengthened its connection with consumers and reinforced its position in the market.
Reflecting on her time with the brand, Otisi-Igwe expressed appreciation for the opportunities, achievements and professional relationships that defined her tenure, describing the experience as rewarding and memorable.
Her transition to Peak comes shortly after she was recognised as the Most Outstanding Dairy Professional of the Year by Brand Communicator, an award acknowledging her contributions to the dairy industry and accomplishments in brand management.
In her new position, Otisi-Igwe will oversee marketing activities for Peak, one of Nigeria’s long-established dairy brands, with responsibility for building on its heritage, strengthening consumer loyalty and identifying opportunities for sustained growth.
She expressed enthusiasm about the new assignment and the opportunity to contribute to Peak’s continued development, particularly through initiatives designed to deepen consumer relationships and sustain the brand’s relevance in an evolving marketplace.
The appointment represents another milestone in her professional journey, building on her experience in brand leadership, marketing strategy and consumer engagement within FrieslandCampina WAMCO.
