Follow Us on Google
By Merit Ibe
First Bank has highlighted the bank’s commitment to continue to provide business support, financial expertise and growth solutions to help customers and stakeholders achieve their giant goals.
As part of activities marking its 130-year in business, the bank recently brought to fore its tailored solutions for stakeholders during the unveiling of a new brand campaign tagged ‘Giant In You’, which is a marketing initiative that expresses FirstBank’s mission to empower, inspire and support its community.
In his comments, Head of Brands and Stakeholder Management, Yinka Ijabiyi said: “The giant campaign we are launching today is not just about FirstBank. It’s about the customers, the people we serve first, adding that “we believe in the giant potential within every customer, employee and stakeholder—a giant dream, a giant possibility, a giant idea, a giant future waiting to be realised.”
Ijabiyi said the bank’s commitment to providing comprehensive business support, financial expertise, growth solutions, channels and platforms to empower its customers and enterprises.
According to him, the bank’s 130-year journey, typified by the campaign, stands as a testament to its enduring legacy and commitment to fostering greatness in everyone, noting that the campaign embodies FirstBank’s mission, which is encapsulated in the phrase “You First,” and aims to inspire, empower and enable individuals to transcend the ordinary and achieve giant successes.
“We are the partner with tailored solutions for every customer, employee and stakeholder. We have what it takes to turn dreams into giant successes.”
For employees, he said FirstBank promises a nurturing environment where they can grow, learn and hone their skills, building flourishing careers and becoming industry leaders. The bank also provides stakeholders with opportunities to expand their portfolios and grow their wealth.
The campaign’s central message, “There is a Giant in You, FirstBank puts you first so you can Live the Giant-Life,” encapsulates the bank’s ethos. It aims to empower, inspire and support dreamers, achievers, innovators, entrepreneurs and everyday people to transcend the ordinary and achieve extraordinary success.
Other News
“By fostering a forward-thinking and future-ready mindset, FirstBank has created an atmosphere, products and services that enable customers to think big, take bold steps and live the giant lifestyle.
FirstBank is not only commemorating its impressive history but also paving the way for a future where every customer can become a “giant” in their own right.
The FirstBank Head of Brand and Stakeholder Management further disclosed that for their employees, customers and shareholders, FirstBank will continue to enable growth, invest in innovation, facilitate acceleration, build networks, enhance trust and transformation.
For employees Ijabiyi said: “We give our staff the best platform and enabling environment to grow, learn and hone their skills, build a flourishing career, and become industry top players – respected, sought-after, financially secure and fulfilled.
“Customers – We enable, inspire and support our customers with our world of financial services to help them giant-size their dreams and live their best life.
“Businesses – We give businesses and business owners the right platforms and solutions they need to grow, initiate and execute bold ideas, break frontiers, expand into new territories and achieve giant successes.
“Shareholders – We provide our shareholders with a platform to expand their portfolios and grow their wealth”.
On his part, Head of Corporate Communications at FirstBank, Mr. Ismail I Omamegbe disclosed that the bank will continue to live up to its Corporate Social Responsibility, assuring that FirstBank will maintain the Elephant in all spheres of human endeavours.
