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By Uchay Okobi
Leading communications and professional services firm headquartered in Nigeria, Granger PR, has been named the strategic lead for two major cultural diplomacy and marketing initiatives: the global repositioning of Carnival Calabar and the launch of Naija Cultural Carnival – China 2025, in partnership with Nigerian export company NexHub.
The Naija Cultural Carnival – China 2025 will take place during the prestigious China-Africa Economic and Trade Expo (CAETE) in Changsha, Hunan Province, from June 10 to 16, 2025, powered by NexHub.
The campaign aims to spotlight Nigeria’s creative and cultural industries on the world stage, with a special focus on Carnival Calabar as a global symbol of African cultural excellence.
Granger PR is a multidisciplinary communications and professional services firm specializing in integrated strategy, public relations, digital innovation and business consulting.
The PR firm is responsible for public relations strategy, international media engagement, branding and design, and digital campaign execution for the project. It will also lead cross-promotional campaigns to amplify Nigeria’s diplomatic, trade and tourism agenda in China and across Africa.
“This isn’t just an event—it’s a strategic opportunity to position Nigeria’s creative economy as a powerful force in global diplomacy and commerce,” said Nkem Granger, founder and CEO of Granger PR. “We’re proud to lead this narrative and bring together public, private, and cultural stakeholders to shape a new story for Nigeria on the world stage.”
The project marks a new chapter in Granger PR’s evolution as a cross-continental firm with deep cultural fluency, government-level partnerships and a bold vision for African-led global storytelling.
With clients ranging from startups to governments, Granger PR delivers results at the intersection of culture, technology and global strategy; more information available at www.grangerpr.com.
