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Burger King Nigeria introduced one of the country’s most beloved food traditions to the streets of Lagos with the launch of BK Small Chopzzz.
This value-driven meal offers a modern take on Nigeria’s deeply rooted small chops culture for everyday city life. Over 500 commuters enjoyed freshly prepared tastings of the product at Lagos’ bustling district, Obalende.
Built around its campaign slogan, “Have it the Naija Way,” the live product tasting added an unexpected twist to an ordinary day for commuters.
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A key highlight was skaters and Burger King’s teams working from a branded BK truck in sync with drones, delivering hot small chop treats to commuters in real time.
Over the past four years, Burger King Nigeria has expanded its presence and gained a better understanding of the local market, learning not just how Nigerians eat but how they live, celebrate, and connect. With BK Small Chopzzz, the brand combines its global heritage with a local twist.
Rushdi Ibrahim, MD/CEO of Burger King Nigeria, said: “Nigeria is one of the most dynamic markets we operate in, and over time, we’ve focused on understanding what matters to people here. With BK Small Chopzzz, we’re bringing our global standards together with a familiar favorite in a way that feels natural. Small chops have long been part of Nigerian celebrations, from weddings and birthdays to naming ceremonies and everyday gatherings. With BK Small Chopzzz, Burger King is making this familiar treat more accessible for daily moments.
Lerato Makume, Marketing Director of Burger King Nigeria, added: “Small chops are part of how Nigerians celebrate, they’re familiar and bring people together. What we’ve done is make that experience more accessible for everyday moments, without sacrificing quality. That’s what ‘Have it the Naija Way’ means to us.”
BK Small Chopzzz is now available at all Burger King outlets in Lagos, with a nationwide rollout set to begin on April 27th, 2026.
