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By Moses Akaigwe
Carloha Nigeria, the authorised distributor of Chery vehicles in Nigeria, recently transformed its state-of-the-art showroom in Alapere, Lagos, into a vibrant football arena as it hosted an unforgettable FIFA World Cup Final Watch Party for customers, members of the media and staff.
The high-energy event, which commenced at 5:00 p.m. and continued until the final whistle of football’s biggest spectacle, brought together football enthusiasts from across Lagos for an evening of entertainment, camaraderie and an immersive Chery brand experience.
The showroom came alive with football-themed décoration, engaging activities, and an electric atmosphere as guests gathered to witness the FIFA World Cup Final on a giant display screen. Beyond the match itself, attendees enjoyed a carefully curated programme designed to celebrate the spirit of football while showcasing Carloha and Chery’s commitment to creating memorable customer experiences.
Guests participated in a variety of interactive games, including mock penalty shoot-out challenges, football trivia sessions, and the popular “Predict-and-Win” competition, where participants tested their football knowledge for a chance to win exciting prizes. Throughout the evening, Carloha delighted attendees with a wide range of exclusive Chery-branded merchandise, including jerseys, mugs, umbrellas, and other branded souvenirs.
The event also provided guests with an opportunity to explore Chery’s latest vehicle lineup, interact with the company’s product specialists, the AiMoga humanoid named Kemi, and learn more about Carloha’s award-winning after-sales support programme, CarlohaCare 6-6-7, which continues to redefine customer ownership experience in Nigeria.
Speaking after the event, Felix Mahan, General Manager, Marketing, Carloha Nigeria, said the watch party reflected the company’s commitment to connecting with customers beyond traditional automotive marketing.
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“Football has an incredible ability to unite people across cultures and backgrounds. As a brand, we believe our relationship with customers should extend beyond the showroom. This event was our way of creating a memorable experience that brings people together while allowing them to interact with the Chery brand in a relaxed and exciting environment.”
He added that Carloha will continue to develop innovative engagement platforms that resonate with Nigerians’ passions and lifestyles.
“Modern automotive brands are no longer just about selling vehicles; they are about building communities and creating meaningful experiences. Through initiatives like this, Carloha and Chery continue to demonstrate that we understand our customers and share in the moments that matter most to them.”
Participants praised the initiative, describing the evening as one of the most enjoyable football viewing experiences they had attended. Many commended the warm hospitality, excellent organisation, engaging activities, and the opportunity to spend quality time with fellow football fans while experiencing the Chery brand in a unique setting.
Several motoring journalists in attendance also applauded Carloha’s fresh approach to customer engagement, noting that the event reinforced the company’s reputation as one of Nigeria’s most innovative automotive brands.
The successful watch party forms part of Carloha Nigeria’s broader strategy of promoting lifestyle-driven brand experiences that strengthen customer relationships while positioning Chery as a modern, youthful, and globally competitive automotive brand.
As the authorised distributor of Chery vehicles in Nigeria, Carloha Nigeria continues to introduce innovative products and customer-centric initiatives that are redefining mobility and ownership experience in the Nigerian automotive market.
Through experiential marketing, strategic partnerships, and award-winning after-sales support, the company remains committed to delivering value beyond the purchase of a vehicle and building lasting relationships with customers across the country.
