By Chukwuma Umeorah
The President of the National Institute of Marketing of Nigeria (NIMN), Idorenye Enang, has said that for Nigeria to attain sustainable development there is a need to imbibe strong ethical leadership while harnessing the nation’s greatest asset, the people.
Enang disclosed this while speaking at a media parley in Lagos on Tuesday to announce the 2023 annual Marketing Conference of the National Institute of Marketing of Nigeria slated for June 22 in Abuja. In the same regard, the institute’s annual general meeting (AGM) will hold on 23 June.
According to him, the conference themed, “The Role of Marketing and Ethics in Nation Building” was inspired by the need to review the Nigerian ecosystem while creating a platform for discourse with relevant stakeholders including the government and private sector to share ideas on delivering better leadership quality and harnessing its human resources for sustainable development of businesses and the economy.
“I believe that our greatest asset as a country is our people. As an institute, we are developing ways to foster conversations around the role of marketing and ethics in building the nation. What makes a great nation and what makes a great person is ethics.”
“Ethical leadership is all that matters. It is what sustains and gives an entity its reputation,” he added.
He therefore charged organisations to practice good ethical behaviours to foster survival and longevity in the Nigerian market as well as intensify human capacity building especially for its teeming youths to market the ‘Nigerian brand’.
The Chairperson of Events and Conferences at NIMN, Chioma Afe noted the conference would provide a great opportunity for networking between associates and participants and other stakeholders as they dissect the topic providing salient ideas to driving development.
Hopeful of a greater Nigeria, she stressed that it was high time for Nigerians to recondition their mindsets to see the opportunities the country beholds when provided with purposeful leadership.
The event would have Lolu Akinwunmi, renowned advertising and marketing strategist as the keynote speaker, Ikenna Uzor, professor of marketing at the Lagos Business School and other leaders of thought as well as other sectorial bodies.