As the global community marks World Malaria Day 2025, Orange Group, a leading Fast-Moving Consumer Goods (FMCG) company in Nigeria, is taking significant strides to combat malaria through a bold blend of digital education and grassroots outreach.
Rooted in this year’s international theme, #MalariaEndsWithUs , Reinvest, Reimagine, Reignite, the company is reinforcing its commitment to a malaria-free Nigeria by prioritizing awareness, prevention, and access to treatment. At the core of Orange Group’s initiative is a powerful belief: informed communities are empowered communities. Through its expansive digital campaign, the company is engaging millions of Nigerians online with reliable, relatable, and actionable health information.
Using the sub-themes #MalariaEndsWithLaris and #MalariaEndsWithGardia, the campaign strategically deploys trusted voices and popular influencers to reach audiences across all demographics. A major feature of the campaign is the Laris Health Hour, an Instagram Live series that brings healthcare professionals and wellness influencers face-to-face with the public.
This live engagement format allows viewers to ask questions in real time and get expert guidance on malaria symptoms, treatment, and preventive measures. The goal is to break down medical information into accessible advice that empowers families to protect themselves year-round. In addition to live education, Orange Group has partnered with digital creators to produce a series of engaging, humorous, and insightful skits. These educational videos highlight simple yet effective ways to prevent malaria, such as using mosquito repellents, sleeping under insecticide-treated nets, and seeking prompt medical attention when symptoms appear.
The skits are designed to make health messages stick, particularly with younger audiences and families who consume a lot of social media content. But the campaign doesn’t stop at digital awareness. Orange Group has extended its impact to underserved communities through on-the-ground malaria activations.
Partnering with the Elisha Development and Humanitarian Foundation, a slum-focused initiative under the National Youth Council of Nigeria, the company is reaching those most vulnerable to malaria in high-risk environments. These community activations include free malaria testing, access to treatment, and distribution of preventive health products, including Orange Group’s own Gardia Mosquito Repellent Cream.
The cream, formulated with DEET and designed to be gentle on the skin, offers up to eight hours of protection against mosquito bites, crucial in areas where insect exposure is high and consistent. “Orange Group is committed to providing Nigerians with the knowledge and tools for better health,” says Uchenna Ezenna, Media and Communications Director at Orange Group Nigeria.
“This World Malaria Day, we’re not only raising awareness online but also taking tangible action on the ground. By bringing malaria education and services directly to the people, we’re working toward real, lasting change.” At the heart of this mission is a two-pronged approach: prevention and treatment. Orange Group’s Laris Anti-Malarial Drug, a combination of 480mg Lumefantrine and 80mg Artemether, is a trusted treatment for uncomplicated malaria. It is complemented by Gardia Mosquito Repellent Cream, ensuring that individuals are protected before infection ever occurs. By bridging the gap between health education and access to essential products, Orange Group is reframing how the private sector can play a leading role in public health. With its innovative mix of digital empowerment and community-based outreach, the company is driving home a clear message this World Malaria Day: Malaria ends with us, all of us. And it starts with knowledge, action, and unity.