…Partner Seinde Signature

By Christy Anyanwu

Electimuss London, one of the world’s most iconic niche perfume houses inspired by Rome’s allure, is celebrating a decade of elegance in Nigeria.

Partnering with Seinde Signature, the country’s leading luxury fragrance curator, the brand is marking the milestone with a three-city extravaganza.

Speaking at Seinde Signature’s Lekki office, General Manager, Oreoluwa Olusola, revealed Electimuss is a flagship line, chosen for Nigeria—a viable market with growing taste.

For the founder of Seinde Signature, Olaseinde Olusola, the decision carries even deeper significance.

He said: “For me, choosing Nigeria as a place to celebrate their 10th anniversary out of all countries in the world says a lot. Now choosing Seinde Signature says even more. It just shows that the world’s eyes are on us and we have to make it successful.”

The collaboration is sponsored by OPay, the digital financial powerhouse.

Its partnership, according to Associate Vice President, Payment Acquiring – Key Account Service, Oladepo Lawal-Solarin, is anchored in shared values.

“Seinde Signature has values that are similar to ours. They have quality and availability. We believe partnering with them will also enhance our visibility in the luxury market where they operate, because it’s a market we are looking into as well.

“We consider ourselves a luxury brand because we provide high-quality services and products. And we also consider OPay a luxurious brand because they are actually the best in the industry,” added Oreoluwa.

The Electimuss London × Seinde Signature anniversary celebration, which opened in Lagos on December 1 will span three Nigerian cities with 32 collections on display. The opening ceemony was marked with a first-class cocktail soirée at SORA, Trinity Towers, Oniru, Victoria Island.

The celebration will later move to Port Harcourt on December 2 at Seinde Signature’s store, while the grand finale will take place in Abuja on December 3 and 4, doubling as the launch of the new Seinde Signature Perfume Bar at Jabi Lake Mall.

Spanning 145 square meters of refined opulence, the experiential outlet is considered one of the brand’s boldest projects yet, and the first of its kind in Nigeria.

The project also signals the remarkable growth of Seinde Signature, which has expanded to 12 branches nationwide in just four years and established itself as a leader in the luxury fragrance sector.

According to the founder, the evolution showed how the brand has helped shift the market, with more Nigerians embracing fragrance as a lifestyle experience rather than just a product.