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Ekiti State Governor Biodun Oyebanji has showcased his administration’s achievements and commitment to making Ekiti a top investment destination in Nigeria at the 13th edition of the MARKETING EDGE EDGE awards and dinner, held in Lagos.
Governor Oyebanji, who won the 2025 Grand Prix at the Awards, emphasized the importance of advertising in driving economic growth. “Advertising remains a powerful catalyst for economic growth because of its role in stimulating consumer demand for goods and services,” he stated.
Represented by his Chief of Staff, Niyi Adebayo, the governor highlighted his administration’s transformative policy decisions and infrastructure development initiatives, which have positioned Ekiti for new heights of progress.
By focusing on economic growth and development, Oyebanji said he aims to make Ekiti an attractive investment hub in Nigeria.
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Oyebanji noted that “Nigeria’s advertising market was valued at ₦605.2 billion in 2023, with projections pointing to ₦893 billion by 2028 representing a Compound Annual Growth Rate (CAGR) of 18.7% since 2018. This trajectory highlights the sector’s resilience and its contribution to the broader economy. The figure would be much higher if we factor in public relations, corporate sponsorships, social media influencing, and a host of below-the-line marketing spending.”
MARKETING EDGE publisher and the chief organizer of the annual award, John Ajayi, while thanking the Nigerian business community and the marketing and advertising sub-sector of the national economy for their years of support, patronage and acceptability in his welcome address, noted that “every year we gather to celebrate brands and advertising excellence, you always add colour and grandeur to it by making it a festival of brands and ideas.
“Without you, this event would not have been this colorful and memorable. Ours have become one of the most anticipated events in the social calendar of the Nigerian integrated marketing communications eco-system.”
