Douglas James shares the importance of understanding how advertising trends have shifted in recent times:

Douglas James is a globally renowned digital marketing expert and a successful entrepreneur. However, contrary to popular belief, he did not flourish immediately from the start. “Actually, when I first started becoming an entrepreneur and started my online business, I didn’t know what the heck I was doing really.”, he said how he faced hurdles and overcame them as they contributed to a lesson. It was similar to a trial-and-error method. But many people do not understand how to overcome their problems, which is why they give up.
Douglas has been training and coaching more than 1500 entrepreneurs on how to turbocharge their earning potential and he is now famous as “The High-Ticket Client Guy” among his trainee entrepreneurs due to his proven sales and marketing strategies. But soon Douglas slightly had to change his thinking regarding his concept of Facebook. While going through some books where he came across some statistics in the year 2016 and as it said that by the year 2018-20 more than 80% of the online sales would come from videos. So, to create a more effective impact he had to make video content and quality content and try to sell through video on YouTube. According to Douglas, the fact is that Facebook is not a bad platform but YouTube is better than Facebook.
We all are now too much busy with both of these social media platforms. But to the trained eye, the difference is that on Facebook we are busy posting our pictures videos and day to day happenings and busy reading and scrolling down and really not interested in most of the things. But on the other hand, YouTube people spend more time compared to Facebook. YouTube is actually used as a search engine. People are searching for how to solve their problems and are investing more and more time in it. And this is the time to get in front of them with a video which they will watch. They are the high buyers with the intent to purchase things which we can influence them to buy. So according to Douglas YouTube can increase your sales by more, when compared to Facebook.
Through years of hard work and learning, Douglas James has established himself as a person who lives to help all those struggling business owners through his guidance and wishes to become a successful entrepreneur, making him the go-to person for learning more about the digital world.