By Rita Okoye
Nigerian singer-songwriter Oludipe Oluwasanmi David, known professionally as Spyro, rose to prominence with his July 2022 hit single, “Billing.”
He is widely recognized for his song “Who is your Guy?” initially released in November 2022 and later re-released in March 2023 as a remix featuring Tiwa Savage.
Spyro has collaborated with numerous artists, including Mayorkun, Dremo, Sound Sultan, Diamond Platnumz, and Davido.
In a recent interview with Sunday Sun, the budding artiste discussed his music, the influence of social media, and offered advice to young people, among other topics.
Your latest song has sparked over half a million TikTok videos. What makes that particular sound or vibe resonate so deeply with content creators?
I think it’s about the “feel.” I always say that before you hear my music, you feel it. That track was created from a real place, filled with joy and intention. I believe people connect to that energy. Whether they’re dancing, laughing, or just vibing, the sound gives them something to hold on to. Shoday added more spice to create a full, balanced experience.
From “Who is Your Guy?” to now, you’ve had multiple viral hits back-to-back. Have you cracked a formula, or do you follow your gut?
Honestly? I follow grace and my instincts. “Who is Your Guy?” was a prayer in melody, not a formula. I trust my spirit and the message I’m trying to send. If it’s genuine and relatable, people will carry it for you.
How much of your viral growth is intentional? Are you strategically targeting TikTok challenges and trends, or does it just happen?
It’s a bit of both. I create from the heart, but I’m also aware of strategy. After the song is born, we think about how it will exist in the world. If TikTok is where people are connecting, then we meet them there. But I never force it—authenticity comes first, always.
What’s your take on how social media, especially TikTok, has redefined how artistes gain popularity in Nigeria? Are we witnessing the end of traditional promotion?
I think we’re seeing evolution, not the end of traditional promotion. Social media is the new street promotion. In the past, you had to rely on radio or do Alaba runs; now your market is global from day one. Traditional methods still work; they’re just not the only way anymore
Millions of fans are co-creating with your music—through skits, dances, and POVs. How does it feel to see your songs become the soundtracks of people’s lives?
It’s incredibly humbling. I see kids abroad, mothers in Port Harcourt, and dancers in Ghana using my sound; it’s growing every day. We had over 500,000 videos before the song even dropped. It reminds me that music is a gift. When people remix your sound into their own stories, you’ve truly connected.
Have any unexpected collaborations or industry opportunities come your way as a result of your TikTok or social media virality?
Oh, plenty! Some I can’t even announce yet. Social media has broken down barriers, allowing your sound to reach the ears of people you didn’t even dream of. I’ve had brand deals, collaboration offers from artistes I respect, and all sorts of opportunities, all stemming from viral moments.
Beyond TikTok and social media, how has this massive digital engagement translated into streaming numbers, bookings, or brand deals?
Big time. Viral equals visibility. Once people know the song, they stream it. Once they stream, promoters call. Brands follow the numbers. My show bookings have doubled, streams keep climbing, and I’m thankful to say that the success is reflecting the buzz.
As an artiste, how do you balance being a musician and a content creator? Do you feel pressure to always be camera-ready and viral-ready?
Ah! You get it! Sometimes I just want to enjoy my rice and beans in peace, and I remember, “Oh, I haven’t posted today.” But I try not to lose sight of the music amid the madness. The core is the music; everything else serves that, rather than replacing it.
Are you building for the present, or are you playing the long game? What’s the plan to evolve beyond social media hits into a global brand?
Long game, no doubt. I’m not here for fleeting fame. I study the moves of legends like 2Baba, Dbanj, and Don Jazzy. I have a project coming that people will love and enjoy. The legends came out to play on that one. Every viral hit is a brick in the mansion I’m building—a global brand with a global impact, creating timeless music. That has always been the vision.
For upcoming artistes grinding in Mushin, Festac, or Agege who want to go viral too, what’s your raw, no-filter advice?
Don’t chase virality; instead, chase value. Be original, be consistent, and don’t despise small beginnings. I was trained on these streets too. Build your craft, put your work out there, and trust God’s timing. Also, please don’t fake it. Social media moves fast, but authenticity lasts longer.