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Famous A&R and Public Relations Expert, Diamond Sheva has been nominated for the 2023 SHE Africa Awards in Retail Founder of the Year category in 2023.
Sheva was nominated for her exceptional role in leading sustainable businesses in Africa through music marketing and promotion that have helped many upcoming artists and her clients to achieve extraordinary success in the entertainment industry.
The nominee is the Founder of DIMA Empire Africa, a conglomerate of DIMA Encomium Nigeria Limited famous in premier music marketing, promotion agency and specialized in public relations, branding, and strategic music promotion across Africa continent.
Prior to her nomination, Sheva also held an award for best A&R in the AHUZA Golden Awards in Zimbabwe 2021. She was also nominated for Best Licensing Manager of the Millennium in 2022, a global nomination from the Savage Awards United Kingdom.
Over the years, Sheva has also used her DIMA Empire Africa in helping lots of upcoming artists and her clients to achieve extraordinary success securing widespread press coverage, and driving over fifty million views on the digital market across the globe.
As an experienced A&R and music marketing manager, Diamond Sheva has Manage all marketing activities for an artist valued at $50,000, including social media, content creation, SEO, and SEM with over seven years of experience executing dynamic marketing campaigns for music artists across a variety of streaming platforms like Spotify, Apple music, including Facebook, Twitter, TikTok, Instagram, Snapchat, and Pinterest.
She has contributed to the success of Afrobeat through her marketing and advertising strategies of streaming platforms, which have made it easier for artists to reach a global audience. Platforms like Spotify and Apple Music have made it possible for African artists to share their music with fans worldwide, leading to increased exposure and revenue.
She has been one of the key holders in the Africa Music Industry that developed and evaluated marketing strategies to ensure artist growth and exposure as well as managing business and financial affairs for artists, such as arranging travel, managing social media, digital promotion, employing artist team, recruiting a DJ, and promotions.
Speaking on her nomination, Sheva said: “I am overwhelmed to be nominated for SHE AFRICA Awards 2023. Being in the Africa music industry and working through the music marketing and promotion agency is a bit challenging but am glad that the industry has been recognized globally especially the afrobeat industry.
“Afrobeat music has experienced tremendous global expansion in recent years through the help of the music marketing and promotions. The genre has been gaining popularity worldwide, with many African artists achieving international recognition.
“I am honored to receive the SHE award nominations and so incredibly proud of my hard work in the Africa Music Industry,” she said.
SHE award is an annual non-monetary business awards ceremony for women entrepreneurs in Africa launched in 2021, that seeks to grow numbers of socially and economically empowered women entrepreneurs who run women-owned/women-led sustainable businesses in Africa.
“It was conceived to serve the strategic objectives of recognizing, rewarding and retaining high-quality creative entrepreneurship, innovation, research and development resulting in sustainable women-led SMEs,” the organiser further stated on its website.
