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9mobile has said that its Iska Weather (forecast) service launched recently in partnership with weather forecasting portal, Ignitia, has gained impressive traction among the target users over the short period since its introduction.
The telecom firm said users have commended the innovative service because of the positive impact it has had on their businesses.
A user, Jibrin Yakubu Gama, a Kano-based businessman, in his testimonial, said, “I use the weather forecast for trading. It helps me know how to schedule my plans for the day.” Another subscriber, Nazif Umar, lauded the service in these words, “I use it for driving so I know how the weather will be to be careful when driving.” In the words of Abubakar Zaaki Baiti – a Birnin-Kebbi farmer and user of the service, “I use the weather forecast for farming. It helps me know when to fertilize and helps me to know what to even do at the farm.”
Iska Weather Service enables farmers, event planners and others whose activities can be affected by meteorological conditions, to predict the weather with 84% forecast accuracy, thereby mitigating the impact of adverse weather and attendant losses.
Since its launch in October 2018, the service has gained over 135,000 new subscribers. In addition, the weather forecasting portal has had an average of 450,000 daily views on its landing page.
Commenting on the milestone, 9mobile’s Head Digital Media, Bolanle Afuye, said: “We were fairly optimistic when we rolled out the service, however the rate of subscription so far has surpassed our expectations. Even more amazing is the fact that to date we have recorded zero complaints from those who have used the service.”
She added that Iska Weather Service signals good times for event planners, traders, and other individuals for whom unexpected poor weather can significantly reduce their output. “A critical mission for us is to explore ways through which we can deploy technology in solving today’s problems, and Iska Weather Service provides a good opportunity to do that”, she enthused.
