By Vivian Onyebukwa
There will be a convergence of style, culture and entertainment at this year’s Pan African Music Fashion Runway show, taking place tomorrow, Saturday.
According to Dr. Ngozi Omambala, group MD/CEO, NMO Management Limited and founder/producer of Music Fashion Runway, this year’s event, marking the 10th edition, will be an exciting night of cultural showcase of pan-African designers, international runway models and cutting-edge fashion, accompanied with live music.
“Our priority, as always, is to produce a first-class event of live music, while showcasing the most cutting-edge pan-African fashion, established designers and international runway models,” she said.
The NMO Management boss, who is also the chairperson of the Creative and Entertainment Group at the Lagos Chamber of Commerce and Industry (LCCI), commended the African creative sector.
She said: “Business landscapes and world economies have continued to struggle in a harsh economic climate. Despite this, the Nigerian/African creative sector has managed to remain vibrant and robust. Fashion, music and cultural sectors are thriving. Technology has been a driver in enabling this momentum. Sustainable solutions lay the foundation for positive growth.
A new and evolving mindset and approach to business development in the creative sector is emerging. Innovation and energy efficiency will play a central role. MFR will be central in further supporting this transformational shift, heralding positive horizons ahead.”
With the theme: ‘Reflections and Future Horizons: Leveraging Collaborative Partnerships, Innovation and Sustainability Practices to Enable and Protect the Future Development of Creative Ecosystems’, the event will also feature Game Changer Africa Acknowledgement (GCAA), an award platform programme in honour of trailblazers and pioneers; recognising their significant contributions in the creative industry.