By Moses Akaigwe
Front-running auto assembler and exclusive Ford representative in Nigeria, Coscharis Motors Plc, on Wednesday, launched the all-new Ford Territory into the Nigerian market.
A midsize SUV, the all-new Territory was presented to a gathering of Ford lovers and the motoring press at Coscharis Motors’ new showroom/plaza on Adeola Odeku Street, Victoria Island, Lagos.
All-new Ford Territory boasts a 1.8 litre engine with an impressive fuel economy.
Addressing the guests, the deputy group managing director, Coscharis Group, Fred Amobi, introduced Ford Territory as an SUV designed for tech-savvy automobile enthusiasts, many of whom appreciate the brands provided in the Nigerian auto market by Coscharis Motors.
Amobi avowed that the vehicle would satisfy the work and leisure needs of Coscharis Motors’ customers and other stakeholders alike.
The deputy group MD further stated that, as with all the brands and nameplates that Coscharis represents in Nigeria, the company had invested heavily in both human and material resources to put in place satisfactory ownership experience for customers.
According to him, the huge investments were made by Coscharis in order to ensure that all necessary support, including workshop equipment, certified OEM-trained technicians and OEM-approved original parts and accessories required to keep the vehicle in top shape, for optimum performance at all times, are readily available.
Amobi further remarked: “Our steadfastness in the regular introduction of new innovative products into the Nigerian automobile industry underpins the level of confidence we repose in the possibility of a revamped national economy. This is also evidenced in our huge investment in our automobile assembly plant located in Awoyaya, Lagos, where we currently assemble the Ford Ranger and other brands.
“With a sense of humility, I am excited to say that our product line-up is one of the strongest and most diverse in Nigeria, but with the introduction of the Ford Territory, it is clear that we will keep dominating the automobile sector of the market.
“We hope that the market’s huge acceptability of the Ford Territory, which is being introduced today, will motivate us to add the nameplate to the list of our locally assembled Ford vehicles in our stable. This will surely translate into opportunity for more job creation, manpower development and reduced product price amongst other things.
“I want to re-assure all our customers and stakeholders that Coscharis Motors has put all necessary measures in place to ensure that you enjoy the best ownership experience when you purchase the All-new Ford Territory.”
Also speaking at the Territory launch, the Coscharis Motors Executive Director, Sales & Strategy, Jonathan Maduka, said the unveiling of Territory was in fulfillment of the pledge by the company when it ventured into auto business 24 years ago.
Coscharis Group founder and President, Dr. Cosmas Maduka, had during the launch of its very first auto brand in the late 1990s assured that the motor company would, through the quality of its vehicles, as well as the after-sales service, set new standards in the Nigerian auto market.
After the unveiling, General Manager, Ford Sales, Coscharis Motors, Justin Ngini, took the visitors round the units of the All-new Territory, pointing out its salient features, as well as the stylish and dynamic exterior.
The Ford Territory SUV is equipped with Automatic High Beam Headlights, which provide great illumination and performance whenever it is needed.
Inside, the SUV is equipped with a large interior space for driver and passengers, just as it adds practicality to the ample cargo space in the trunk.
The highpoint of the event was a new customer’s experience of the Ford Territory shared by a guest and early user of the new SUV, who spoke glowingly about the beauty, fuel economy and prestige it offers him despite the pocket-friendly cost of the vehicle.