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By Moses Akaigwe
It was indeed a night of glory for Coscharis Motors Plc – a leading auto dealer and one of the subsidiaries of the Nigerian conglomerate, Coscharis Group, at this year’s Nigerian Auto Journalists Association awards.
The company won an award as the Multi-Luxury Company of the Year, while one of its iconic luxury brands, Range Rover Autobiography, was adjudged Nigeria Luxury SUV of the Year.
Coscharis Motors over the years has been a household name when it comes to top-notch globally respected luxury automobile brands in Nigeria, going by the various luxury nameplates in their robust portfolio.
Coscharis has been the exclusive representative in Nigeria of the British iconic luxury brand, Jaguar Land Rover and the German pride in the luxury segment of the BMW brand over many decades.
The Company in 2023 added another new luxury brand from the United Kingdom to the Nigeria market which is the Grenadier from the Ineos Group in UK. The Grenadier is a brand new product globally which is equally being represented in Nigeria by Coscharis Motors as a new addition to its existing ‘House of Luxury’ when it comes to automobile of repute.
The luxury SUV category was keenly contested for with other tested luxury brands, but the Range Rover Autobiography came tops.
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According to the organisers, the Range Rover Autobiography won the hearts of the organisers who considered its wide acceptance in the market.
The All New Range Rover Autobiography variant is revolutionary, reliable and a class on its own with its special appeal, style that resonates with its priority audience when it comes to luxury, class, comfort and performance.
Receiving the plaque on behalf of Coscharis Motors, the General Manager, Marketing and Corporate Communications, Coscharis Group, Mr. Abiona Babarinde, dedicated the award to all the Coscharis Motors customers, especially the luxury brand enthusiasts.
Babatunde said the dedication was , for accepting all the luxury brands in the portfolio, namely the Jaguar LandRover, BMW and the new Grenadier as their preferred luxury automobile of choice.
In his words, “These awards only reconfirm our expertise in delivering top notch luxury experience to our premium customers while maintaining the global standard of brand positioning to discerning customers in the ever dynamic Nigerian market.
“Representing these globally respected iconic brands over the years exclusively in Nigeria involves consistent delivering of value for money that involves the total luxury experience from the point of brand awareness to the purchase stage and the aftersales service experience to deliver the peace of mind required”.
Commenting on the awards, the excited Group Managing Director of Coscharis Motors Plc., Mr. Josiah Samuel, also dedicated them to the company’s ever loyal customers for their patronage and acceptance of the brands, promising to continually create more value in the automobile industry in Nigeria.
According to him, “There can’t be another best way to end the business year in 2024 than with this set of prestigious awards despite all the business challenges in the year, and more importantly, that the awards are coming from a very critical stakeholder / partner like the media’.
The award event expectedly attracted various stakeholders that are players in the automotive sector in Nigeria.
