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By Zika Bobby
Seasoned Nollywood actor and producer, Chigozie Atuanya, will premiere his YouTube movie, Habakkuk, tomorrow Saturday, June 21.
The timing reflects the unique dynamics of digital distribution, particularly on YouTube where Atuanya’s production house, Chigozie Atuanya Nolly TV, operates. Unlike traditional cinema releases that capitalise on weekend foot traffic, YouTube’s algorithm and viewing patterns appear to favour different scheduling strategies.
According to Atuanya, “Habakkuk is a compelling blend of comedy and drama. The film is funny, a little bit comic and intriguing while carrying deeper messages about life’s complexities.”
The Anambra-born filmmaker, who hails from Nri Kingdom, has weathered significant challenges in his production career. His candid reflection on past setbacks reveals the harsh realities of Nollywood’s business side, including a painful experience where he never received “ten kobo” from one of his early productions after entrusting it to distributors.
“I had no option than to stake my generator to be able to finish the movie,” Atuanya recalled about one of his earlier projects, highlighting the financial sacrifices independent producers often make.
Despite these setbacks, Atuanya has built success through persistence and strategic partnerships. His film, Chetanna premiered across four American states and performed well, marking a turning point in his production career.
