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By Vivian Onyebukwa
Checkers Africa Limited, manufacturers of Checkers Custard, will be launching a national promotional campaign: Checkers Custard Scratch ‘N’ Win Consumer Promo, from July 1 through August 31, 2023 with prizes redeemable until September 31, 2023.
This is with a view to appreciating their loyal consumers and families who, over the years, have shown commitment and loyalty to the quality of Checkers Custard product.
In a statement by Karan Checker, Managing Director, Checkers Africa Limited, stated that the promo is specifically designed to uplift millions of their fondly pet-named ‘Custardians’, for their unwavering patronage and support towards Checkers Custard, and in ensuring the brand is number one in the category in such a short time.
“We would not be here today without the end consumers and families across Nigeria that has made Checkers Custard their choice custard. It is high time that they also enjoyed freebies beyond the giveaways on social media and our other CSR activities. The Scratch ‘N’ Win Consumer Promo is to gift thousands of prizes including LED TVs, refrigerators, standing fans, mobiles phones, airtime recharge of N200 and N500 and of course, our flagship product, Checkers Custard Vanilla in 1 kg jars”.
According to Checker, participants should buy any special promotional Checkers Custard jar with the Scratch ‘N’ Win Promo badge”.
He further explained that the Scratch ‘N’ Win Promo is for all Checkers Custard flavours, and eligibility is for all Nigerians. However, for winners below 13 years, guardians will be required to accompany them to redeem their prizes.
He assured that the campaign is vetted through a transparent process and follows best practices as regards promotions regulation, saying, “It is duly approved by the Federal Competition and Consumer Protection Council (FCCPC). The Checkers Custard Scratch ‘N’ Win Promo is on record, the largest, if not the very first national promotional campaign by any brand in the custard category”.
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