Checkers Custard, Turtle Taido partner for development of Nigerian child

By Vivian Onyebukwa

A leading custard brand Checkers Custard, and one of the Nigeria’s educational kiddies show, Turtle Taido Game Show, announced a strategic partnership with a sponsorship deal that will bring an exciting combination of nourishment and wholesome content to all children.
Speaking at the contract signing ceremony, the Managing Director of Checkers Africa, Karan Checker described
“Turtle Tadio” and Checkers Custard as household names. “As “Turtle Taido” strives in unique ways to help in the mental development of children, give them wholesome education and also inculcate morals in them, so is Checkers Custard providing not just the energy but nourishment for the children with highest quality, healthy and wholesome food that comes in different and exciting flavours. With this, the reasons for this strategic partnership are obvious and the alignment of Checkers Custard and Turtle Taido Game Show fits snugly. It is the perfect panacea for well rounded children’s development in Nigeria. This is our own contribution to the future-the children”.
In his remarks, the Producer of Turtle Taido Game Show, Muyiwa Kayode, noted that the partnership will enhance their capacity in terms of producing new series constantly. “It is bringing this highly informative programme to all the crany of the country so that every child will enjoy the programme”.
Brand Head of Marketing, Checkers Custard Timothy Ogundele, described the deal as a match made in heaven. “We are making sure we play our own part in the society. The children are the leaders of tomorrow. Entertainment, education and good nurishment are very important ground development in the lives of the children”.
Turtle Taido Game Show is an educational programme that tests the knowledge of contestants based on the learning adventures of the cartoon character “Turtle Taido”. The show features primary school kids with each episode having two schools contest against each other. Each school is represented by a pupil randomly picked by “Turtle Taido” Mascot among the attendees. Winners, runners-up and all the attending kids go away with gifts.
The contract signing was attended by a number of schools in Lagos. They included pupils from
Solid Foundation Private School, Aguda; Turning Point School, Isolo; and ECWA School, Mushin.
The show airs on Africa Magic Family Channel, and several other television networks.