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By Rita Okoye
The sound of the guitar, violin, piano or any other music instruments in a song helps define its projection which further gives it a settlement on the ears of the listeners. But having all these isn’t enough without the vocals of an artiste and the creativity of a producer working together to give it an essence.
With every department in togetherness the music is given a whole that tells of its richness, beauty and purpose. Asides from creating beats and arranging instrumentals, the producer plays a vital role in shaping a song’s overall trajectory in what we can call its identity, sound and emotional appeal. From selecting the appropriate instruments and specific tempo to refining vocal delivery, harmonies and transitions, the role remains steadfast on helping an artiste communicate the message and feeling behind the music.
One thing that is evident in a good producer is understanding of how to balance originality with what is presumed commercial appeal which isn’t too concrete with many producers. A song’s success is rarely the result of production alone as songwriting, performance and other key aspects all contribute to its outcome. For Ch33di he wears many hats and that can be attributed to what he did on “HOME” which is a joint collaboration work with Manny DXX. For Home his creativity, artistic vision and technical expertise was brought to play to help transform the entire production into a complete musical experience.
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His role was just the perfect blend of perfection as it helped shape the song into something that has enjoyed a good amount of airplay on streaming platforms like Spotify, iTunes among others. On how he approached the overall structure and arrangement of this production, the artiste had his focus on capturing the emotion of the song. Ch33di on the other hand made sure to bring it all together at the bridge and was indeed a great infusion for a dance-pop offering.
Looking closely at the flow of the lyrics and projection given by the artiste, Ch33di let the emotion lead rather than dictate how the flow should be which contributed significantly to its overall sound and direction. The joint contribution further demonstrate how production can shape a record’s identity and influence the listener’s experience whilst each participants nails their role as expected.
The vocals really helped with setting the standard of what the production had to sound like, because of how rich and deep they are. So collaboratively with his own injection they had to redesign the beat after the vocals were sent in. But during the production they bounced around ideas whilst working on the melody that played as the chorus which further brought out the beauty of their collaboration. While the artiste remains key to the song’s interpretation, Ch33di’s creative decisions determined how effectively the recording that translated into a listening experience what having.
Ch33di’s spice was more evident as started earlier in the bridge and followed up with the effects at certain points on the track. Also on the 808s towards the end of the song he delivered something spectacular as he currently seeks to create an identity so that wherever you hear the sequence of the 808, you know its Ch33di.
