By Rita Okoye
Nigerian celebrities including Chigurl, Rachel Okonkwo (Nkoli Nwa Nsukka), KCee Limpopo, Teni and Timaya, among others, joined entrepreneurs and investors at the grand unveiling of Traxis Magazine, a new business publication with a mission to spotlight Africa’s emerging trade champions and connect indigenous entrepreneurs to global investors.
Speaking at the launch, Publisher and Editor-in-Chief, Ijeoma Okonkwo, said the magazine was created to amplify the stories of hardworking entrepreneurs who lack visibility and access to funding.
“According to her, the magazine focuses on businesses that are “100 percent indigenous”, those sourcing raw materials locally and adding value through homegrown innovation.
“Nigeria is a blessed nation with untapped resources. Many entrepreneurs are transforming these resources into products of global standard. Our goal is to tell their stories, attract investors, and open new markets for them,” she added.
Okonkwo explained that Traxis will not be sold on newsstands but distributed strategically in places that attract high-value networks, such as embassies, airports, airlines, and luxury hotels, where investors and decision-makers can encounter the featured businesses.
The event also featured Mr. Chibueze Obinwanne, co-founder of The Milk Booster, who shared his experience running Nigeria’s first breast milk bank, highlighting the need for better power supply, logistics, and funding to sustain such initiatives.
With its innovative approach, Traxis Magazine aims to reshape Africa’s trade narrative and attract global attention to the continent’s entrepreneurial excellence.

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