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By Rasaq Oboirien
Former Super Eagles captain, Austin ‘Jay-Jay’ Okocha has been listed among the first four African football legends that were signed up in the newly-established CAF Ambassadors programme.
Okocha, El Hadji Diouf, Asamoah Gyan and Ahmed Hassan, according to CAF, the criteria for selecting the four legends that are well-known public figures include but are not limited to sporting and career achievement, social impact and commercial value.
Football Legends, community role models and other popular personalities will form part of the CAF Ambassadors Programme. Their role will include promoting CAF and African Football, as well as playing an important role in other activities including tournaments, charity initiatives, commercial and social events amongst others.
Nigeria’s iconic midfielder was a delight to watch during his hey days. He won the Africa Cup of Nations with the Super Eagles in 1994 and also Olympic gold two years later in Atlanta, USA.
The Ambassadors Programme is expected to open CAF and its activities to new frontiers with the inclusion of personalities from other fields, and also commercial benefits and social impact across the continent.
Through the continuous connection with legends and celebrities, the program will open up new revenue streams for CAF and also enhance engagement with fans and other stakeholders globally.
