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By Emma Jemegah
When the African Nations Cup starts in Cote d’Ivoire January next year, the continent will be refreshed with Razzl beverage drink as the Confederation of African Football (CAF) has granted Ultimum Limited the exclusive official soft drink brand of the tournament.
The Chief Executive Officer Ultimum Limited, Mr. Austin Ufomba at a media parley in Lagos yesterday, disclosed the cheering news. “ This remarkable collaboration marks a significant milestone, aligning Razzl with one of the most anticipated soccer events in Africa,” Ufomba said.
The AFCON tournament with over 500 million viewership across the globe has become a very successful asset that ties in well with our brand’s vision and aspirations to become a Pan African brand.
“We are honoured to play a role in enhancing the overall experience for players, fans and everyone who cherishes the beauty of football. Through this partnership, we aim not only to quench thirst but also to ignite excitement and create an atmosphere that allows football fans to LIVE THE MOMENT. We want to be more than just a brand on the sidelines; we want to be a part of the celebrations, the victories, and the exhilarating moments that define this tournament,” he added.
Ufomba stressed “Razzl is a brand of carbonated soft drink with unique taste and sensation that has been launched across Africa including Nigeria and is already making remarkable footprints across the continent. Razzl is not just a drink; it is a celebration of freshness, an attitude and an inspiration to discover oneself, be original and to be in the spotlight.
“As the exclusive official soft drink brand, Razzl will infuse the AFCON 2024 tournament with its exhilarating flavours, refreshing presence, and boundless enthusiasm, enhancing the overall experience for fans, players, and spectators alike.
The partnership highlights the commitment by Razzl to create memorable experiences, celebrate the love for football, and contribute to an electrifying ambiance that unites fans in their passion for the game.
“Razzl’s collaboration with CAF signifies an exciting opportunity to connect with diverse audiences through innovative activations to resonate with the tournament’s fervour. As part of the activation, Razzl will be unveiling its freestyle football challenge for youthful freestylers and football fans to express their unique flair and ingenuity through captivating tricks, mesmerizing moves, and impressive performances inspired by the excitement of AFCON.
The Razzl freestyle football challenge will appeal to its talented younger, energetic audience, showcasing its products alongside the excitement and creativity of freestyle football,” the CEO stated.
Other activities to follow this launch will be a Consumer and Trade Promos that will involve winning of all expense paid tickets to the AFCON, execution of Fan Zones as well as exciting advertising, experiential and digital campaigns and limited-edition packaging.
