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By Goli Innocent
Brazil has ordered Elon Musk’s social media platform, X, to immediately stop its artificial intelligence chatbot, Grok, from generating sexually explicit images, escalating global pressure on the billionaire’s AI venture.
The directive, issued on Wednesday, makes Brazil the latest country to confront the platform over the misuse of its generative AI tool.
In a joint statement, Brazil’s chief prosecutor, the National Data Protection Agency (ANPD) and the National Consumer Rights Bureau (Senacon) instructed X to “immediately implement appropriate measures to prevent the production, using Grok, of sexualised or eroticised content of children and adolescents, as well as adults who have not given their consent.”
The agencies handed the platform five days to comply or face legal action and possible fines.
The move follows similar action elsewhere. Indonesia last month became the first country to block Grok entirely, while Britain and France have also vowed to maintain pressure after the chatbot allegedly generated a wave of explicit images involving women and children.
Although X said it had deleted thousands of posts and suspended hundreds of accounts after Brazil issued a warning in January, authorities said checks showed users were still able to create sexualised deepfakes.
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Brazilian regulators criticised the company for “not being transparent in its response.”
On January 15, X announced new measures aimed at preventing Grok from digitally “undressing” real people in countries where such actions are illegal. However, it remains unclear where and how effectively those restrictions have been enforced.
International scrutiny intensified after Grok’s controversial “Spicy Mode” feature enabled users to generate sexualised deepfakes using simple prompts such as “put her in a bikini” or “remove her clothes.”
According to the Centre for Countering Digital Hate, Grok produced an estimated three million sexualised images of women and children within days of the feature’s release.
The growing backlash underscores mounting concerns over AI governance, online safety and the pace at which generative tools are outstripping regulatory safeguards.
For Musk’s xAI, the controversy marks yet another flashpoint in its global expansion and a stern reminder that governments are increasingly unwilling to look the other way when artificial intelligence crosses ethical and legal lines.
