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The annual Ojude Oba festival in Ijebu Ode, Ogun State, saw participation from Seaman’s Schnapps, the heritage spirit brand, which organised a drone spectacle and consumer engagement activities at the event.
The festival, which draws indigenes, dignitaries, tourists and culture enthusiasts from across Nigeria and beyond, featured an aerial display of approximately 30 drones forming the image of a Seaman’s Bless (Omo Agba) 20cl bottle. Organisers said the display was among the most widely discussed moments of this year’s celebration.
In addition to the drone activation, the brand set up experience zones and offered product sampling, alongside interactive activities intended to connect with attendees. Nollywood actor Adeniyi Johnson, who serves as a brand ambassador, took part in the festival’s horse-riding procession wearing Seaman’s signature blue colours.
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Gbemileke Lawal, Marketing Manager at Nigerian Distilleries Limited, described Ojude Oba as a celebration of identity, pride and continuity. He said the brand was pleased to participate in a manner consistent with those values, adding that Seaman’s Schnapps continues to support platforms that preserve culture and strengthen community ties.
Senior Brand Manager Nnenna Onyenacho stated that the brand’s presence was designed to make a lasting impact. She said the combination of cultural relevance, consumer engagement and the drone showcase helped position Seaman’s Schnapps among the notable brands at the festival.
The event concluded with an after-party hosted by the brand, featuring music and entertainment.
